Canadian Conventional TV Revenues Flat

Advertising revenue for the Canadian television sector increased only 1.8 percent in 2007, the Statistics Canada agency reported Tuesday.

That represents the smallest growth in a decade, although pay-per-view television and video-on-demand revenues increased a substantial 25.8 percent in 2007 to $197.8 million, the report said.

Pay and specialty television channels accounted for almost 85 percent of private television profits in 2007, the report said.

Public and non-commercial television experienced a drop from $1.3 million in 2006 to $1.2 million in 2007, StatsCan said.

Private conventional television advertising revenues nudged up fractionally to $2.1 million, the report said.

In 1997, conventional television accounted for 79.4 percent of all TV revenues, but in 2007, it represented only 55.9 percent, the report said.