July 9, 2008
New Film Exposes Bruce Wasserstein and Lazard-Linked Elderly Care Facilities Exploiting Seniors
NEW YORK, July 9 /PRNewswire-USNewswire/ -- Workers and residents from controversial assisted living provider Atria Senior Living will join members of the Service Employees International Union Thursday in a "rolling matinee" to debut a new film by acclaimed documentary film-maker Robert Greenwald's Brave New Films about Atria's mistreatment of its workers and elderly tenants.
The film, "Gouging Grandma," follows Lazard Ltd's billionaire CEO Bruce Wasserstein from New York to Bermuda as he tries to escape responsibility for problems at Atria. Atria is owned by a Lazard-affiliated private equity fund.
The video is available at http://www.improveassistedliving.org/.
SEIU also launched an online campaign this week, placing Web ads on some of the world's largest news sites highlighting Atria's gouging of its elderly residents. You can also see the ads at http://www.improveassistedliving.org/.
More information on SEIU's efforts and Lazard's history can also be found on http://www.lazardunveiled.org/.
LOCATIONS FOR THURSDAY'S PREMIERE: New York City When: 12 PM (EDT) Where: 30 Rockefeller Plaza, outside Lazard's world headquarters AND When: 4 PM (EDT)
Where: Bruce Wasserstein's penthouse, 927 Fifth Avenue (at East 74th Street)
Boston When: 12 PM (EDT) Where: 125 High St. Chicago When: 11 AM (CDT) Where: 190 LaSalle Street San Francisco When: 12 PM (PDT) Where: 4 Embarcadero St. Los Angeles When: 12 PM (PDT) Where: 1999 Avenue of the Stars
CONTACT: Evan Thies, +1-917-715-9265, or Jennifer Kelly,+1-213-401-3321, both of SEIU Healthcare
Web Site: http://www.improveassistedliving.org/