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City Lights Digital Promotes Chachi Senior

Posted on: Thursday, 10 July 2008, 18:00 CDT

City Lights Digital has promoted Chachi Senior as Vice President of Digital Production to oversee the entire digital division and supervise all digital projects from development through post-production. The Emmy-nominated producer has created original digital series for brand and network clients such as Kohler's "The Bold Look of Kohler," Barnes and Noble's "Book Obsessed," and WEtv.com's "Puppy Weddings" and Hot Coffee Break," which premiered July 1.

"I am extremely excited about the opportunity that City Lights has given me," says Senior. "It just goes to show that a lot of hard work truly does pay off in the end. Luckily all of the man hours I've put in to help and build the digital division haven't been that grueling. There is an extraordinary camaraderie at City Lights that makes you want to do better for the entire company. Working for visionaries like Danny and Jack Fisher and Dave Noll make coming to work a daily pleasure."

Senior quickly rose through the ranks at City Lights, having joined the company in 2007 as Director of Digital Production. Because of his knowledge of the business, Senior was instrumental in the development and growth of the newly created division. In its short two-year existence, City Lights Digital has worked with a number of clients including: Reader's Digest, MySpace, ABC Family, Conde Nast, Sci Fi, Si TV, Wal-Mart, Hearst, Vh1, Mylifetime.com, The N, G4, Getty, Kodak, Heavy.com and CollegeHumor.com.

"As a result of Chachi's dynamic personality and cultivated relationships in the digital realms, we've more than doubled revenues and output under his leadership," says City Lights Television and Digital President Dave Noll. "He realizes the importance of the changes our industry is currently experiencing."

Prior to joining City Lights Digital, Senior was a production manager at Rainbow Media, a principal at First Motionless Pictures, and worked on and produced several music videos, commercials and independent films including LAFF winner and Independent Spirit Award nominated Unknown Soldier, South-by-Southwest winner Blackballed - the Bobby Dukes Story, Little Senegal and Nine Scenes About Love.

City Lights Digital has grown increasingly over the last two years since its inception bringing in over 40 deals. Considered a leader of original content production in the digital space, City Lights Digital will be producing over 300 digital clips in 2008.

Launched in 2006, City Lights Digital completed its 1000th web clip in April 2008. Past productions include Vh1's first original, mobile entertainment series, "Dingo Ate My Video," one of the first daily broadband comedy series for Heavy.com, "Heavy News," The N's "Star Stylist" and G4's "In Your Pants" In 2007, CL Digital produced the Emmy-nominated webumentary, "Wives on the HomeFront," for Mylifetime.com as companion piece to the #1 rated Lifetime show, "Army Wives." In 2008, City Lights Digital will premiere four new, original web series for Wetv.com and BarnesandNoble.com's docu-series, "Book Obsessed." Other current productions include projects for: Kohler, Reader's Digest, MySpace.com, Hearst, Sci Fi, Lifetime, Si TV, and ABC Family. In addition to creating original content for networks, brand and websites, City Lights Digital also provides web content for City Lights Television Productions. For more information, please visit www.citylightsmedia.com.

Source: Business Wire

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