July 17, 2008
Chinese TV Drama ‘Cherry Love’ Planned
Greater China Media and Entertainment Corp. says it has entered into a contract with Kingjoy Vision Inc. to produce a TV series called Cherry Love.
Greater China is an integrated professional media and entertainment company and Kingjoy is a movie and film producing company.
The two parties Wednesday announced plans to jointly produce the 27-episode, small-screen romantic drama, Cherry Love, which is to start shooting next June.
The total investment is estimated to be $3.8 million, with each company paying half.
After the completion of the show, GCME said it will enjoy exclusive copyrights in mainland China, while Kingjoy will be entitled to the copyright in Hong Kong, Taiwan and Macao.
The lead role in Cherry Love will be played by Takeshi Kaneshiro, a Japanese-Taiwanese actor, however, the show's lead actress has yet to be cast.
TV dramas centering on finding and keeping true love are still the mainstream on TV, especially in Asia, Jake Wei, chief executive offcier of GCME, said in a statement. With the incredible cast and crew, I believe that this TV series will enjoy high ratings and bring our investors a great deal of success.