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Ionic Media Launches MediaFusion and the Valence Technology Platform

Posted on: Thursday, 17 July 2008, 18:00 CDT

Ionic Media, the leading marketing and media specialists, today launched two new services that drive significant value for marketers. MediaFusion is a planning system that optimizes the placement of media based on measurable and quantifiable results, not theory. Ionic's proprietary Valence technology platform is a set of software solutions that support rapid account improvement and optimization of results for clients.

The MediaFusion Planning Process is based on rapid proto-typing for new solutions, a proven approach to turn-around marketing and media neutrality. This means that MediaFusion provides effective media placements that are flexible and can deliver on the bottom-line impact that marketers need in these challenging economic times.

The Valence technology platform is a proprietary suite of tools that includes solutions ranging from intelligent bid management to on-demand reporting and conversion tracking. Together these one-of-a-kind tools mean Ionic Media can build and optimize accounts more quickly so more advertising dollars are focused on the tactics that work.

"The combination of smart proprietary process and technologies allow us to drive the greatest impact for our clients," said Jeff Bender, co-founder and Managing Director of Ionic Media. "We're often asked how we achieve such great results and the answer is a combination of MediaFusion, Valence and our great people."

Learn more about MediaFusion and Valence at our site, www.IonicMedia.com. Click on Our Obsession and read all about how these services drive better results for marketers.

About Ionic Media

Ionic Media is a multi-channel market planning and media placement agency. We specialize in working with clients experiencing rapid growth or in need of rapid turnaround. Our metrics-driven planning and proprietary optimization technologies enable better and faster results for clients. Ionic Media client experience includes Disney, Marriott, Verizon Wireless, iRobot, FNBO, Virgin, Relax the Back, Therative, Smith & Hawken, Cooking.com, Gamefly, and Children's Hospital of Philadelphia, among others.

Our senior marketing, media and technology executives manage direct response and hybrid direct response/branding campaigns. They have held senior positions in media and marketing management for traditional, online, and direct response companies such as The Interpublic Group, The Walt Disney Company, Club Med, Time-Life, Newsweek, TVGuide, Western International Media, Corinthian Direct, DMB&B Direct, Katz Communications, and Chris Craft Broadcasting.

Ionic Media was founded in 2002 and was honored with an Inc 500 award, PPC and SEO Agency awards from TopSEOs and the Entrepreneur Magazine Hot 100 award. For more information, please visit the website at www.IonicMedia.com or call Mary Huffman, Executive Vice President, at 818-849-3728.

Source: Business Wire

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