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Guitar Hero(R) III: Backstage Pass Is Ready to Rock Your Phone

July 18, 2008

Hands-On Mobile, Inc., the world’s leading developer of connected games and applications, in partnership with Activision Publishing, Inc. (NASDAQ:ATVID), today announced the availability of Guitar Hero(R) III: Backstage Pass for mobile phones. The game is available today on select carriers nationwide.

Backstage Pass adds a whole new dimension to the Guitar Hero universe and offers more than 25 hours of gameplay. Players assume the identities of Axel Steel or Judy Nails and promote their band and music on TV and radio, build buzz and street cred, create demo tapes, sign record contracts, handle press interviews, rehearse songs and play shows. By achieving certain career goals, players can unlock several guitars to strengthen their performance. Players can also earn in-game money, which can be used to buy new guitars to play at a variety of venues in an effort to gain the attention of record labels and soar to the top of the charts.

“Guitar Hero III: Backstage Pass offers Guitar Hero fanatics and casual gamers a way to play the gigs they love, but now there is an added element of working to get the gigs and seeing what it’s really like for an artist to work their way to the top,” said Niccolo de Masi, President of Hands-On Mobile. “The Guitar Hero franchise has been key to our success and Guitar Hero III: Backstage Pass will continue this while raising the bar for mobile phone gaming with unparalleled community and connectivity.”

Through the Guitar Hero III: Backstage Pass Web companion at http://www.guitarheromobile.com/backstage, players can register for full access to the Backstage Pass community. The unique online component allows players to message each other, check standings, download new guitars and music, and even join or create official Backstage Pass contests – providing fresh content for their mobile experience. In the online contests, players have the opportunity to wager their in-game money and stats with each other against a variety of different scenarios.

“Hands-On has once again taken the Guitar Hero franchise to a new level in mobile phone gaming,” said Dusty Welch, Head of Publishing for Guitar Hero. “The Guitar Hero Mobile platform has proven to be a phenomenal success and a critical touch point for gamers to get introduced to the franchise.”

Hands-On Mobile recently announced that Guitar Hero(R) III Mobile, a marquee game in its current collection of Guitar Hero branded mobile phone games, has reached over one million downloads and that more than 250,000 songs are played every day by mobile subscribers across the country.

Guitar Hero III: Backstage Pass can be downloaded in the U.S. by text messaging STAGE to 46966. Prices vary by carrier.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

About Hands-On

Hands-On Mobile, Inc. is a premier mobile technology company and award-winning developer and publisher of mobile entertainment. Its portfolio consists of the critically acclaimed Guitar Hero(R) III Mobile and WPT(R) Texas Hold ‘Em games and the universally popular Astrology Zone(R) Premier and Billboard(R) Mobile applications. Hands-On offers global distribution of the world’s best entertainment brands and content from partners including Activision, Billboard, CBS, LEGO, Marvel, NBA, NBC Universal, Viacom, and World Poker Tour. In addition, the Hands-On Mobile Developer Network (HDN) allows third party developers to mobilize and monetize content rapidly and dynamically. Established in 2001, Hands-On Mobile is headquartered in San Francisco, California. For more information please visit www.HandsOn.com.

Hands-On Mobile is a trademark of Hands-On Mobile, Inc. All other product or company names are trademarks of their respective owners.

(C) 2008 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.




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