Discover the Marketing Opportunities in Mobile Music As Mobile Revenues Are Projected to Exceed $13 Billion By 2012
Posted on: Tuesday, 22 July 2008, 12:00 CDT
Research and Markets (http://www.researchandmarkets.com/research/1a7f07/mobile_music_ads) has announced the addition of eMarketer's new report "Mobile Music: Ads to the Rescue" to their offering.
It may not be what the industry wants to hear, but the mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel.
The Mobile Music report analyzes an industry's continuing struggles to find a path to profitability in the digital age. Given consumers' reluctance to pay for music on their phones, marketers are seeking new opportunities to partner directly with carriers, labels and even music artists themselves. In fact, direct deals between brands and bands are no longer anomalies, but are part of a growing trend by both parties to bypass intermediaries and go directly to customers. This report forecasts worldwide mobile music revenues will exceed $13 billion by 2012, up from $2.4 billion in 2007. Marketers will account for a greater proportion of spending as the ad-supported model for mobile music gathers steam.
Key questions the "Mobile Music" report answers:
-- How big will mobile music grow worldwide by 2012?
-- How big will the opportunity for ad-supported mobile music become?
-- What types of campaigns are marketers trying with mobile music?
-- What factors will drive mobile music sales?
-- What factors are creating virtual roadblocks to sales?
-- Why should marketers consider Japanese mobile models?
-- And many others
Key Topics Covered:
-- eMarketer Mobile Music Forecast
-- Drivers and Roadblocks for Mobile Music
-- Key eMarketer Numbers: Mobile Music
-- Mobile Music Glossary
Companies Mentioned:
-- International Federation of the Phonographic Industry (IFPI)
-- M:Metrics, Inc.
-- Portio Research
-- Recording Industry Association of Japan (RIAJ)
For more information visit http://www.researchandmarkets.com/research/1a7f07/mobile_music_ads
Source: Business Wire
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