July 22, 2008

International Commercial Television, Inc.: Over $7,000,000.00 Spent on DermaWand

International Commercial Television, Inc. (OTCBB: ICTL) ("ICTV" or "The Company"), a premier consumer products company employing the strength of revenue-generating and compelling direct response television ("DRTV") for "Fountain of Youth" products to the global consumer, is pleased to report the following:

As of June 30th, 2008, ICTV has purchased over $7,000,000.00 of direct response television media for its DermaWand infomercial show, creating significant revenues for the Company and consumer awareness for the DermaWand brand. The media was purchased for the half hour DermaWand infomercial for broadcast on both national cable networks and broadcast market stations in the United States. As of June 30th 2008, the television media campaign has consisted of over 3,000 individual airings on national cable networks and over 15,000 individual broadcast market station airings.

Mr. Kelvin Claney, CEO of ICTV, stated "Our management is very pleased with the success of the DermaWand infomercial campaign and the broad awareness created for the DermaWand brand". Mr. Claney further commented, "The significant volume of television branding impressions have helped create substantial demand for the retail consumer, and our management looks forward to the next step in ICTV's business plan - a successful retail launch with a high volume of sales in the traditional retail environment."

Management recently has presented the DermaWand and its associated DermaVital skincare product to various major US retail chains and an update on the retail progress will be made shortly via a news release.

About the DermaWand

The Company-owned DermaWand is a highly effective, patented and unique in-home skin care appliance that helps reduce the appearance of fine lines and wrinkles, and assists in cosmetically improving overall skin appearance

About the DermaVital Skincare Line

The DermaVital Skin Care range has been specially formulated to enhance the effectiveness of the results achieved by using the DermaWand. The lead product in the range is the DermaVital Hydra-Infusion Beauty Treatment and Hydrating Skin Mist, a formula that received a U.S. patent for effectively allowing water to be absorbed on to skin.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island, Washington, International Commercial Television, Inc. is a rapidly expanding global consumer products company marketing unique and effective "Fountain of Youth" products with distribution channels in place in over 35 countries worldwide. The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market, and sell health and beauty products under its DermaWand and Derma Vital Skincare brands. Marketing and distribution of the Company's products is done through infomercials, live home shopping television, mass retailers, spas and salons, online shopping, and other forms of distribution.

Forward-Looking Statements

The matters discussed in this press release may contain "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). The Company intends that the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by ICTV. Undue reliance should not be placed on forward-looking statements as they may involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties.

 Contacts: International Commercial Television, Inc. Investor Relations 1-888-449-ICTV Email: [email protected] Website: www.ictvonline.com

SOURCE: International Commercial Television, Inc.