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Strategy Analytics: iTunes Leads the Way for Mobile Music Stores

July 22, 2008

The Strategy Analytics Wireless Media Lab has released “iTunes Sets the Standard for Mobile Music” which evaluates the usability of leading mobile music stores in the UK and provides key findings for a superior mobile music download experience.

Participants in this Strategy Analytics study were able to access, search for, preview, download and play music in the fewest clicks using iTunes compared to Nokia Music Store and Vodafone Music Station. iTunes received the highest user satisfaction ratings.

“Users were impressed with the iTunes mobile music store. They found it to be well-organized, visually appealing and easy to navigate” commented Paul Brown, Senior User Experience Research Analyst at Strategy Analytics.

Kevin Nolan, User Experience Research Director, added “Strategy Analytics has identified five key-findings for mobile music stores based upon end user evaluations of leading mobile music stores in the UK. These key discoveries relate to layout, search, preview, purchase and playback”.

About Strategy Analytics

Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com




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