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Erik DeSando, CEO of BE. Productions to Judge 12th Annual World Championship of Performing Arts

July 25, 2008

LOS ANGELES, July 25 /PRNewswire/ — Erik DeSando, Former President of Identity Talent Agency, and current CEO of youth production company and talent incubator, BE. Productions, will be one of the lead judges of the 12th Annual World Championships of Performing Arts (WCOPA).

The 12th Annual World Championships of Performing Arts, set to take center stage July 19 – 27, 2008 in Los Angeles, California is an international meet is often cited as the official “World Talent Championships” for aspiring performers and entertainers, and the only event of its kind held annually in “Hollywood”, the entertainment capital of the world.

Erik DeSando is uniquely suited to lend his expertise as a judge of talent, having helmed his own top-15 Hollywood talent agency for 12 years. Mr. DeSando also served as Casting Director on several Hollywood films including Leprechaun, No Way Out and Biodome.

“I’m very excited to see the level of talent these kids are going to being to the table,” said Erik DeSando. “This event is a great launching pad for new careers and I’m sure we’ll be seeing the winners again very soon on the big screen.”

Erik DeSando’s current company, “BE.” is a multifaceted organization designed to give young artists the resources, services, experience and exposure that they need in order to succeed in the entertainment industry. The company offers actors and musicians opportunities to expand their knowledge and talent while encouraging children to reach for the stars in every aspect of their lives: from schoolwork to social time, from academics to the arts. “BE.” is not a talent representation company.

“BE.” encompasses BE. Productions, which creates broadcast content and live performances, and BE. Network, which currently airs one hour of youth programming every week on the G4 network nationally with plans to expand eventually to a full 24-hour network. BE.’s current television programs in production include Kids Unlimited, Say What and B. Boppin’.

For more information on Erik DeSando and BE. visit http://www.gonnabe.com/ For more information on the WCOPA visit http://www.worldchampionships.tv/site2008/

BE. Productions

CONTACT: Brian McWilliams of Spelling Communications, +1-310-477-9500,




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