July 29, 2008
Davie Brown Entertainment Selected By RealNetworks for Ringback Tone Service Entertainment Integrations
LOS ANGELES, July 29 /PRNewswire/ -- Davie Brown Entertainment, a leading entertainment marketing consultancy, announced today that it has been retained by RealNetworks, the digital entertainment services company, to lead entertainment initiatives for RealNetworks' Ringback Tone service, provided in concert with mobile operators globally. Davie Brown Entertainment's three- phased approach within television and film properties will aim to drive awareness of the service, accomplish strategic integration results, and provide relevant context for explaining the product's functionality and benefits.
"Davie Brown Entertainment rose to the top with its knowledge of the entertainment landscape and their creativity," said Analisa Roberts, senior director, global marketing and product management. "We're confident that Davie Brown can generate awareness that ringback tones are a fun way to personalize the mobile experience by leveraging their expertise."
Los Angeles-based Davie Brown Entertainment is tasked with working outside the traditional scope of product placement and focusing on integrations with partners and media, as well as licensed deals with co-promotion and revenue share.
"We certainly recognize this as a one-of-a-kind opportunity for Davie Brown Entertainment," said Tom Meyer, president of Davie Brown Entertainment. "To create a bridge between film, television and the mobile space is unprecedented and we're excited for the challenge."
About Davie Brown Entertainment
Founded in 1985, Davie Brown Entertainment (http://www.daviebrown.com/) is an entertainment consulting and activation agency. Davie Brown specializes in the development and production of branded content, brand integration, property licensing and sponsorship, celebrity and music licensing, entertainment promotions and public relations, product placement, and event production. Based in Los Angeles, Davie Brown has offices in New York, Chicago and Dallas. The agency is part of The Marketing Arm, which operates within Omnicom Group Inc. .
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) (http://www.omnicomgroup.com/) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Contacts: Pilaar Terry Davie Brown Entertainment 310-979-1927 [email protected]
Davie Brown Entertainment
CONTACT: Pilaar Terry of Davie Brown Entertainment, +1-310-979-1927,[email protected]
Web site: http://www.daviebrown.com/http://www.themarketingarm.com/http://www.omnicomgroup.com/