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Brodeur Partners Engages Radian6 for Social Media Monitoring Platform

Posted on: Wednesday, 30 July 2008, 09:00 CDT

BOSTON, July 30 /PRNewswire/ -- Brodeur Partners, an Omnicom-owned communications agency, announced today that it will be utilizing the Radian6 social media monitoring platform as an integral part of delivering integrated communications campaigns to its clients which include social media.

Radian6's social media monitoring platform tracks what is being said online about brands, organizations and issues in real-time as discovered. The solution monitors all forms of social media, including blogs, top video-sharing sites, opinion review forums, photo-sharing sites and emerging media services like Twitter.

"Monitoring and analyzing brand and industry conversations in social media in real time is critical," outlined Michael Woolf, Director of Digital Media Campaigns at Brodeur Partners. "Social media is often a reflection of brand sentiment. As the brand experience moves online, it is important to have a platform that helps us stay on top of any trends and issues."

A recent Brodeur Partners and MarketWire study confirmed the connection between mainstream and social media and the impact on brand coverage. In their most recent study (http://brodeurmediasurvey.com/) over half of reporters surveyed indicated they spent more than an hour per day with online news sources and blogs. The report also found that close to half of technology reporters blogged as part of their reporting.

"Brand discussions online have literally exploded in social media in the past few years as a result of the ease in which consumers can now express their opinions through the use of various Web 2.0 applications and sites," said Marcel LeBrun, CEO of Radian6. "Brodeur Partners clearly understands the need to tap into these discussions -- be it to listen, to learn, to share and to potentially engage on behalf of their clients."

Woolf continued, "By using Radian6's social media platform we are able to quickly zero in on conversations as they happen in real-time -- discussions that matter specifically to each one of our clients. Social media is infinitely vast and time consuming to crawl and prioritize manually. Using the Radian6 dashboard with its analysis widgets, we are able to give our client teams a single, immediate view of brand interaction across the many types of social media channels."

About Brodeur Partners

Founded in 1985 (http://www.brodeur.com/), Brodeur Partners is a global communications and digital marketing agency focused on the corporate, business-to-business, consumer, healthcare, mobility, life sciences and clean technology industries. Headquartered in Boston, Mass, the company is part of Omnicom Group Inc. .

About Radian6 Technologies Inc.

Radian6 provides the social media monitoring platform for PR and advertising professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit http://www.radian6.com/ for more information.

Brodeur Partners

CONTACT: Michael Woolf, Director of Digital Media Campaigns of Brodeur,+1-202-775-2674, mwoolf@brodeur.com; or David Alston, Vice President ofMarketing, Radian6, +1-506-444-1905, david@radian6.com

Web site: http://www.brodeur.com/http://brodeurmediasurvey.com/http://www.radian6.com/

Source: PRNewswire

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