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Amberwood Entertainment Names 4Kids Entertainment Worldwide Licensing Agent and Brand Manager for Rollbots

July 30, 2008

4Kids Entertainment (NYSE: KDE), has licensed the new animated TV series, RollBots (www.rollbots.com), from Amberwood Entertainment, for broadcast in the United States in TheCW4Kids Saturday morning block on The CW Network.

In addition, Amberwood has appointed 4Kids Entertainment as the worldwide Merchandising & Licensing Agent and Brand Manager for RollBots. The New York-based children’s entertainment organization will manage global licensing opportunities based upon likeness, designs, copyrights, trademarks and all other elements based on the animated television series. 4Kids will work closely with all licensees of the RollBots brand, including recently signed Master Toy Licensee Mattel.

Commissioned by Canada’s YTV, RollBots is a computer-generated animated action-comedy with 26 episodes currently in production. RollBots are perfectly round robots with arm and leg appendages that retract, allowing them to roll at extreme speeds on roller-coaster-like tracks through their world, Flip City.

“Featuring a community of hundreds of robots with their own unique language, grouped into specialized tribes, we see many of the same promising elements in RollBots — collectibility, transformation and racing — as we have in some of our most successful brands for this target audience,” said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment.

“We are delighted to be working with 4Kids on this exciting property. They have a proven track record with this genre and will certainly help RollBots in reaching its full potential,” said Jonathan Wiseman, Vice President, Sales and Acquisitions at Amberwood.

The series is expected to premiere on TheCW4Kids in the U.S. and on YTV in Canada, in February 2009. RollBots will be introduced to consumers prior to its TV launch through the RollBots Online Gaming Experience, produced by Emmy Award-winning Xenophile Media on www.YTV.com. Amberwood Entertainment will handle international television distribution, launching it to other territories at the upcoming MIPCOM Jr. 2008 event in October.

About Amberwood Entertainment

Based in Ottawa, Canada, Amberwood Entertainment is a producer, financier and distributor of high quality animated and live-action television series for the children’s and family demographic. Amberwood’s most recent success, The Secret World of Benjamin Bear has been licensed in over 110 territories worldwide and a 4th season has just been commissioned by Playhouse Disney Canada.

About 4Kids Entertainment, Inc.

With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.

Through its subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, operates Web sites to support 4Kids’ owned or represented properties, and produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in a four-hour “4KidsTV” block which airs on nearly 200 affiliated FOX television stations Saturday mornings. Beginning in September 2008, the Company will also program and sell the national advertising time in the five-hour Saturday morning block on The CW Television Network.

Additional information is available on the www.4KidsEntertainment.com corporate web site and at the www.4Kids.tv game station site.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company’s control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company’s properties and other factors could cause actual results to differ materially from the Company’s expectations.

 CONTACT: 4Kids Entertainment Barry Stagg (646) 822-4257 Email Contact  Amberwood Entertainment Jonathan Wiseman (613) 238-4567 Ext. 57 Email Contact

SOURCE: 4Kids Entertainment




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