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Cross Atlantic Commodities in Discussion With TV Shopping Channel Agency

July 30, 2008

Cross Atlantic Commodities, Inc. (OTCBB:CXAC), manufacturers and distributors of nationally branded commodities, food and general merchandise to food stores, supermarkets and club stores, announced today it is in discussion with a leading television shopping channel consultant for product placement of Re-Juv(TM) on TV shopping channels nationwide.

Jorge, Bravo. President and CEO of Cross Atlantic Commodities, Inc. (CXAC), commented, “In addition to our direct response commercials CXAC is moving forward to launch Re-Juv(TM) on TV shopping channels”

TV shopping channels introduce approximately 250 new products weekly to a worldwide audience of more than 80 million households, ship 60 million products and answer more than 50 million calls with annual sales over $3 billion. Top shopping channels include QVC and HSM.

“CXAC did extensive research into TV shopping and concluded that we needed the assistance of an expert. CXAC found a specialty organization that has widespread knowledge and a proven track record of success in marketing products on TV shopping channels. Initial purchase orders by TV shopping channels range from $15,000 to $25,000 and could be as much as $50,000. Should Re-Juv(TM) be successful the purchase orders could be frequent and substantial. The agency of choice is boutique marketing and sales firm with experience that could springboard Re-Juv(TM) into a household consumable,” state Bravo.

“It is imperative that we align ourselves with an agency with experience, a good reputation and a successful track record. Until we sign a definitive agreement, CXAC is unable to disclose the name of the agency. Nevertheless, the agency of choice has experience and knowledge of bringing products from conception to the shelves of many national retail stores by way of TV shopping channels,” continued Bravo.

The demographic group that would consider Re-Juv(TM) is female between the ages of 25 – 60.

Bravo concluded, “Once a definitive agreement is signed we will begin to schedule product interviews with well known TV shopping channels. The consultant will cut through the red tape, allowing us to talk directly with decision makers and set our schedule according to their needs and interest. We are very excited to be at this point and anticipate a successful round of interviews in the coming weeks”.

About Cross Atlantic Commodities, Inc.: Cross Atlantic Commodities, Inc., manufactures, distributes and markets specialty food products and general merchandise to large food chains, clubs and mass merchants. Through our moniker, Import Foods Division, we assist overseas manufacturers in the conformities of US packaging and label standards. Our proprietary brand, Fruit2 Go(R), is a unique and healthy fruit snack packaged in a squeeze pack of our own design. Spray n Shine is our environmental friendly waterless wash & wax that can clean up to 5 cars in a single can without the use of water or soap.

Cross Atlantic Commodities, Inc. is a fully reporting company trading on the OTCBB under the symbol “CXAC.” Contact Investor Relations at (954) 678-0698 or visit www.crossac.com.

This Press Release contains or incorporates by reference “forward looking statements,” including certain information with respect to plans and strategies of Cross Atlantic. For this purpose, any statements contained herein or incorporated herein by references that are not statements of historical fact may be deemed forward looking statements. Without limiting the foregoing, the words “believes,”"suggests,”"anticipates,”"plans,”"expects,” and similar expressions are intended to identify forward looking statements. There are a number of events or actual results of Cross Atlantic operations that could differ materially from those indicated by such forward-looking statements.




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