Nick Jr. Moves to the Big Screen!
NEW YORK, July 30 /PRNewswire/ — Nick Jr. hits the big screen this summer when Nickelodeon and National Amusements launch “Nick Jr. at the Movies” beginning July 31 in 36 theaters nationwide. “Nick Jr. at the Movies” is a movie program for preschoolers and their caregivers that offers action-filled, song-filled fun and adventure from favorite television episodes of Go, Diego, Go!; Dora the Explorer; The Backyardigans; and The Wonder Pets! — all reformatted for large-screen projection. Also including sing-along music videos and interstitials from Nickelodeon’s preschool brands Nick Jr., the program will be available nationally in 12 states.
“Nick Jr. is recognized for their quality programming and we are pleased to be partnering with them on yet another fun project,” said Shari Redstone, President, National Amusements. “With the introduction of ‘Nick Jr. at the Movies’, families will have even more entertainment choices at our theatres, yet another step toward the goal of transforming our theatres into community entertainment destinations.”
“We’ve found from talking to families that they are looking for fun opportunities to get out of the house and enjoy age-appropriate movie-going experiences with their kids,” said Howard Smith, Executive Vice President Nickelodeon Recreation. “We’ve formatted some of the best Nick Jr. adventures for the big screen so kids and their caregivers can experience their favorite characters in a whole new venue.”
The “Nick Jr. at the Movies” program will run in National Amusement theaters in 12 states, including: California; Connecticut; Iowa; Kentucky; Massachusetts; Michigan; New Jersey; New York; Ohio; Pennsylvania; Rhode Island; and Virginia. The 50-minute program will run Thursday and Saturday mornings at 10 a.m. Each 50-minute program will feature two episodes of hit Nick Jr. shows. Eight different programs will be introduced in 2008 with more coming in 2009. Tickets are $6.00 per person.
For more information and for the “Nick Jr. at the Movies” schedule, visit http://www.nationalamusements.com/.
About National Amusements
National Amusements, Inc. is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in the theatres around the world under its Showcase, Multiplex, Cinema de Lux and KinoStar brands. Based in Dedham, Mass., National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.
Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9:00 a.m. – 2:00 p.m. (ET/PT). Completely dedicated to preschoolers ages 2-5, Nick Jr.’s Emmy, Peabody and Parents’ Choice Award-winning programs are curriculum based, fun and commercial free. At Nick Jr., kids play to learn with innovative, original shows created just for them.
Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. .
Nickelodeon
CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,+1-212-846-7491, both of Nickelodeon; or Rebecca Stein, of NationalAmusements, +1-781-461-1600, Ext. 321
Web Site: http://www.nationalamusements.com/