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Render Films Digital Studios Develops Niche With Technology Companies

Posted on: Wednesday, 30 July 2008, 21:00 CDT

Render Films (www.renderfilms.com), located in Scottsdale, Ariz., and Los Angeles, Calif., is creating a niche in the emerging viral digital market arena. The recent addition of several technology-focused companies to Render Films' client base demonstrates the advancement of viral digital marketing within the technology industry.

Render Films recently delivered an integrated campaign with technology company Brocade Communications Systems, Inc. for their European business. The series, Data Center Chronicles, covers the lives of three IT administrators fantasizing how they would spend their perfect day off. The fully interactive and integrated campaign incorporates a contest, open to all website visitors, based upon 100-word written submissions depicting the applicant's ideal day off. A selection of the most creative entries will be published on the website with one entry being selected as the winner. The winning individual will have the ideal day come true. Visit www.wantyourlifeback.com for additional information about the contest and to view the series.

Render Films Founder and CEO Amer Tadayon has been the creative force behind the evolving company since its inception. Tadayon spent 15 years in the technology industry. His understanding of the industry gives Render Films an advantage when working with technology companies on digital campaigns.

"Internet marketing has become a valuable tool for technology companies," said Tadayon. "The use of viral videos and engaging marketing methods allows these companies to further connect with their clients on a more productive level."

With an extensive background and knowledge in technology and digital media, Render Films creates and delivers unique digital content for the web, mobile and other emerging digital platforms. The creative involvement from concept to completion gives companies the opportunity to produce fully interactive forms of viral marketing to generate traffic to intended destinations.

"We chose Render Films for this project because they understood our business and our customer very well," said Timm Hoyt, director of File Area Networking Solutions for Brocade's European business. "Render Films was able to create a compelling digital campaign that strikes a cord with our audience."

Render Films specializes in creating digital content for the web, mobile devices and other emerging platforms. For more information or to view videos of recent projects visit www.renderfilms.com.

Source: Business Wire

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