July 31, 2008

Movie Memorabilia to Be Sold at a Discount By Hollywood Parts

HOLLYWOOD, Calif., July 31 /PRNewswire/ -- Hollywood Parts is pleased to announce its selection by Walden Media to manage and sell the Hero Assets from their new hit film Journey to the Center of the Earth 3D starring Brendan Frasier, Anita Briem and Josh Hutcherson. Hero Assets are items that are featured or touched in a movie or TV production by an actor such as wardrobe, props or set dressing. Walden Media is a film production and publishing company best known as the producers of The Chronicles of Narnia film series.

Some of the Hero items for sale are the giant T-Rex skull that the stars ride up on a flume of steam from the center of the earth as well as the mine ore cars that are seen in an exciting roller coaster ride through a mine. Brendan Frasier and the other lead actor's wardrobe and prop items are also available at a discount.

Hollywood Parts is located in North Hollywood California and was chosen by Walden Media because of its new and innovative Asset Management Software that allows production companies to view online all their assets purchased or created in the making of entertainment product. All assets are listed, bar-coded, photographed, stored, then can be resold or rented to other production companies with just a click of the mouse. "It's kind of our way to help recycle Hollywood," says Mike Filonczuk Vice President of Operations and Development for Hollywood Parts. "Production personnel don't have to travel to dusty warehouses but rather go online to view, manage and eventually repurpose their assets for a larger monetary return and a greener Hollywood."

Movie assets for Journey to the Center of the Earth and other films can be seen at http://hollywoodparts.com/.

Hollywood Parts

CONTACT: Mike Filonczuk of Hollywood Parts, +1-818-255-0617,[email protected]

Web site: http://www.hollywoodparts.com/