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Univision’s KMEX Ranks As the #1 Television Station in Los Angeles, Regardless of Language, Among Adults 18-49 During the July 2008 Sweep

July 31, 2008

With the end of the July 2008 sweep period, results show that Univision’s flagship station, KMEX-TV Univision 34, delivered more Adults 18-49 viewers than any other station in Los Angeles, regardless of language, in all major dayparts: primetime, daytime, early fringe, and early evening and late local news.

The rating highlights for the July 2008 NSI survey include the following:

Primetime Ratings Highlights

KMEX-TV swept primetime in the key demos of Adults 18-34, 18-49 and 25-54 averaging ratings well above all other stations including the English-language network affiliates, KTTV (FOX), KABC-TV (ABC), and KNBC-TV (NBC).

 Top 10 Stations in Los Angeles - July 2008 ====================================================================== Avg. Prime Rtgs.   Adults 18-34      Adults 18-49      Adults 25-54 ---------------------------------------------------------------------- KMEX                  # 1   3.8         # 1   3.5         # 1   3.4 ---------------------------------------------------------------------- KTTV                  # 2   1.6         # 2   1.7         # 2   1.8 ---------------------------------------------------------------------- KABC                  # 3   1.0         # 3   1.2         # 3   1.5 ---------------------------------------------------------------------- KNBC                  # 6   0.7         # 4   1.1         # 4   1.3 ---------------------------------------------------------------------- KFTR                  # 5   0.8         # 5   0.9         # 6   1.0 ---------------------------------------------------------------------- KCBS                  # 9   0.3         # 6   0.8         # 5   1.2 ---------------------------------------------------------------------- KVEA                  # 4   0.9         # 6   0.8         # 8   0.8 ---------------------------------------------------------------------- KCAL                  # 8   0.4         # 8   0.7         # 7   0.9 ---------------------------------------------------------------------- KTLA                  # 7   0.6         # 9   0.5         # 9   0.5 ---------------------------------------------------------------------- KCOP                  # 9   0.3         #10   0.4         #10   0.4 ----------------------------------------------------------------------  Source: July 2008 NSI (July 3 to July 30, 2008) Live Data Monday to Saturday: 8pm to 11pm/Sunday: 7pm to 11pm; KTTV, KTLA, KCOP, and KCAL: Monday to Saturday: 8pm to 11pm/Sunday: 7pm to 10pm 

The July 2008 sweep ratings period marks the fifth July and 17th consecutive major sweeps where KMEX-TV has ranked as L.A.’s top rated station in average primetime ratings for all key adult demographics. Further, KMEX-TV was the top rated station among Adults 18-49 in primetime for 25 of the 28 days during July sweep.

— KMEX-TV’s 9 p.m. novela “Fuego en la Sangre” (Burning for Revenge) was the highest rated regular primetime program among Adults 18-34 and 18-49 despite first run programming like “Wipeout” (KABC-TV), “The Bachelorette” (KABC-TV), “So You Think You Can Dance” (KTTV-TV) and “Hell’s Kitchen” (KTTV-TV).

— 2008′s “Premios Juventud” (Hispanic Youth Awards) gave KMEX-TV the highest rated program of the July Sweeps among Adults 18-34 and 18-49, beating out other July specials such as MLB’s “All-Star Game” (KTTV) and “Miss Universe” (KNBC). Further, in its fifth edition, “Premios Juventud” showed a 33% ratings increase versus last year’s airing in both demos.

News Ratings Highlights

— KMEX-TV’s “Noticias 34″ (News 34) and network news, “Noticiero Univision” (Univision News) ranked #1 during the weekday at 6 p.m. to 7 p.m. among all key demographics (Adults 18-34, 18-49, and 25-54) surpassing even their English-language competitors. Even more impressive, “Noticias 34″ has been the #1 ranked 6 p.m. news among Adults 18-34 and Adults 18-49 in every Nielsen sweep for 57 consecutive major sweeps (since May 1994) and showed ratings increases over July 2007′s results among all of the above adults demos.

— KMEX-TV posted the highest ratings during the weekday 11 p.m. local news half hour, with, “Noticias 34 Edicion Nocturna” (News 34 Evening Edition) among Adults 18-34, 18-49, and 25-54. Further, “Noticias 34 Edicion Nocturna” showed ratings increases over July 2007′s results among all of the above adults demos.

Ratings Highlights for Other Key Dayparts

— In daytime (Monday-Friday, 10 a.m. to 3 p.m.), KMEX-TV averaged much higher ratings among all key adults and women demographics than any other station in Los Angeles. The top program in daytime among all these demos was KMEX-TV’s “Lola… Erase Una Vez” (Lola… Once Upon A Time) from 2 p.m. to 3 p.m., surpassing the ratings of “The View” (KABC-TV), “Martha” (KNBC-TV), and “The Price is Right” (KCBS-TV).

— KMEX-TV also continues to rank as the highest rated station in early fringe (Monday-Friday, 3 p.m. to 6 p.m.) among all key demos. For Adults 18-34 and 18-49 the top program in early fringe is KMEX-TV’s “Palabra de Mujer” (A Woman’s Word) from 3 p.m. to 4 p.m. averaging ratings higher than “The Oprah Winfrey Show” (KABC-TV), “Dr. Phil” (KCBS-TV) and “Ellen” (KNBC-TV).

About Univision

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.




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