Celebrities Raise Awareness on ‘Stand Up to Cancer’
By Lorena Blas
Hollywood has had it with cancer.
Jennifer Aniston, America Ferrera, David Cook, Casey Affleck, Meryl Streep, Lance Armstrong, Scarlett Johansson and Forest Whitaker are just some of the celebrities who are taking a stand against cancer during a one-hour television special.
“Stand Up to Cancer” has attracted A-list names to participate in the broadcast.
The effort began when a handful of members of the Entertainment Industry Foundation, which addresses various health issues but emphasizes cancer research and prevention, and the Noreen Fraser Foundation, which works to raise awareness about women’s cancers, each discussed raising funds via a television broadcast. Soon, more individuals joined each effort, and eventually the two groups came together with the idea for “SU2C.”
“A lot of us had similar ideas at the same time. And we had some connection with each other,” says “SU2C “producer Laura Ziskin, a breast cancer survivor who joined the effort early. “Every single person involved in this is touched by this disease in one way or another.”
Other celebrities confirmed to appear on the broadcast: Christina Applegate, Josh Brolin, Katie Couric, Dana Delany, Fran Drescher, Julia Louis-Dreyfus, Kirsten Dunst, Elle Fanning, Jon Favreau, Charles Gibson, Neil Patrick Harris, Salma Hayek, Masi Oka, Danica Patrick, Christina Ricci, Robin Roberts, Hilary Swank, Charlize Theron, Goran Visnjic and Brian Williams.
More talent will be announced later. Ziskin describes the show format as “edu-tainment” and explains that her goal is to make the broadcast lively and instructive from start to finish. “There’s humor, there’s music, there’s film pieces, there’s lots and lots of celebrities,” she says of the fundraiser.
As for recruiting stars, “if people are available, they are coming,” Ziskin says. “They want to participate.”
And while the producer says nothing should be missed, she insists, “You don’t want to miss Homer and Marge Simpson.”
Many stars already have started rallying around the cause. At major league baseball’s All-Star Game at Yankee Stadium recently, “Sex and the City”‘s Sarah Jessica Parker and singer Sheryl Crow introduced a PSA soliciting donations for “SU2C” by texting contributions. The PSA, which stars Jessica Biel, is being shown at stadiums nationwide throughout the baseball season. On the Internet, video segments with the cast from “The Daily Show” can be seen at standup2cancer.org. Other interactive features are available on the site, which will continue to operate after the TV broadcast.
After all, Ziskin says, “we hope that Sept. 5 is just the beginning.”
(c) 2008 Tribune-Review/Pittsburgh Tribune-Review. Provided by ProQuest Information and Learning. All rights Reserved.