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World’s First Extreme Relaxation Beverage is Premiere Sponsor at 3rd Annual Tastemakers DJ/Music Conference & OZONE Awards

August 4, 2008

drank(TM), (IBGH.PK) the world’s first extreme relaxation beverage, is participating in the Tastemakers DJ/Music Conference & OZONE Awards in Houston, Texas, August 8 -11, 2008. Now in its third year, the conference is one of the hip hop music industry’s foremost annual events.

As part of the 4-day conference, drank is the title sponsor of the popular Artist Panel discussion on Sunday, August 10 from 4:00 – 5:30 p.m. cst, which in the past, has drawn record crowds eager to learn the secrets of success from some of hip hop’s most notable and up and coming stars. Panelists slated to participate in this year’s Artists Panel include Slim Thug, Webbie, Killer Mike, Shawty Lo, Rick Ross, Bun B, Flo Rida and others. During the panel discussion, hip hop royalty will be sipping the grape-flavored, carbonated relaxation beverage while sharing their stories and discussing what it takes to be a successful rap artist with an audience base of music industry VIPS, fans and mainstream media, looking for the latest and greatest news coming from the music industry.

drank will have a full-court presence during the Artist Panel discussion. Peter Bianchi, drank creator and CEO of Innovative Beverage Group of Houston will introduce the Artists Panel along with famed DJ TJ Chapman. drank models stationed around the Ballroom of the Americas will help guests “slow their roll” with continuous servings of the light purple drink, and the Artist Panel participants will keep their cool with this new beverage that has already received widespread media attention.

“Part of the inspiration behind drank came from working with rap artists in the studio,” said Peter Bianchi, CEO, Innovative Beverage Group and himself a studio musician. “Our partnership with The OZONE Awards is the perfect fit for drank. With this year’s awards event in our hometown of Houston, and our link to this amazing genre of music, we are enthusiastic to be a part of an event that brings relaxation and music together, and is a major platform for artists to showcase their work,” he said.

Natural calming effects of drank

Harnessing the natural calming effects of melatonin, valerian root and rose hips to “slow your roll” and capture a stress-free state of mind, drank is available in 60 Spec’s in Houston, and in select markets and convenience stories throughout the southeast including Dallas-Ft. Worth, Waco, Livingston, and Austin, TX; Baton Rouge, Lafayette, and Shreveport, LA; Las Vegas, NV; Memphis and Jackson, TN; and Jackson, MS. The company plans to have national distribution by 2009.

The pricing for a 16-ounce can (two servings) of drank is comparable in price to other drinks in the functional beverage category, including energy drinks like Rock Star and Monster. For more information, visit www.drankbeverage.com.

About The OZONE Awards and TJ’s DJ’s Tastemakers Only Music Conference

The OZONE Awards are OZONE Magazine’s annual star studded award ceremony honoring the biggest names in Southern Hip Hop. The event honors Southern artists in over 20 different categories. Past participants include Lil Wayne, Ludacris, Rick Ross, Trick Daddy, UGK, Pitbull, David Banner, Trina, DJ Khaled, and DJ Drama. For more information, please visit www.ozonemag.com. TJ’s DJ’s was established in 1994 as an opportunity for DJs in North Florida and Southern Georgia to receive the best music first while providing powerful feedback that fuels the crucial decisions made by labels. Over the years, TJ’s DJ’s has evolved into an organization that builds bridges with the quarterly Tastemakers Only/DJ Music Conferences including the annual partnership with OZONE Magazine’s OZONE Awards. For more information, please visit www.tjsdjs.com/toa.

About Innovative Beverage Group, Inc.

Innovative Beverage Group, Inc. develops and distributes cutting-edge New Age beverages to retail stores, grocery markets, niche food industry outlets and consumers throughout Houston, Dallas, Austin, San Antonio and Fort Worth. The company’s flagship product drank, is a pioneering, relaxation lifestyle beverage capturing the edgy culture of hip hop while capitalizing on the relaxation and balancing benefits of melatonin, valerian root and rose hips. In its first year on the market, drank has already become a top-selling beverage in the functional beverage sector and is positioned for nationwide distribution by 2009.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the “Company”), as well as those contained herein, that are not historical facts are “forward-looking” statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management’s Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company’s strategies regarding growth and business expansion, including future acquisitions; (b) the Company’s financing plans; (c) trends affecting the Company’s financial condition or results of operations; (d) the Company’s ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company’s ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words “expects,”"anticipates,”"intends,”"plans,”"believes,”"seeks,”"estimates,” and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography and additional information, contact Avalanche Strategic Communications at 201-488-0049 or email christina@avalanchepr.com




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