August 7, 2008

Celltick and China Unicom Come Together for the Beijing 2008 Olympic Games

LONDON, Aug. 7 /PRNewswire/ -- Celltick today announced the launch of a new and unique mobile media service over China Unicom's network, starting with the 2008 Olympic Games. Designed and implemented as a managed service through Celltick's LiveScreen(TM) Media platform, the new service provides official Olympics-related content directly from Xinhua News, the official news agency in China, including the latest news, results and anecdotes and accompanied by topical games and applications. The service will also include content relating to news, lifestyle, fun, business and entertainment.

With LiveScreen(TM) Media mobile operators can non-intrusively deliver segmented content, rich media and advertising to a virtually unlimited number of users. Unlocking a new revenue source via targeted teasers delivered to the idle screen, LiveScreen(TM) Media rapidly and easily expands the offering of operators, helping them make the most of today's burgeoning mobile marketing opportunities.

Celltick's LiveScreen(TM) Media application will be embedded on SIM cards that are being distributed in China Unicom retail outlets around Beijing. The service will be available in both Chinese and English.

Stephen Dunford, CEO of Celltick, comments: "The Olympic Games represents an enormous opportunity for the mobile industry and our managed LiveScreen(TM) Media application is ideally positioned to help China Unicom capitalise on its full potential.

"We are very pleased to be working with China Unicom with their wide reach and significant customer base, both of which will help strengthen our presence across China as we roll out further LiveScreen(TM) Media deployments."

The launch of the LiveScreen(TM) Media service in Beijing will be the first in a series of LiveScreen(TM) deployments across China.

China Unicom is an integrated telecommunications service provider with over 180 million mobile subscribers nationwide.

About Celltick (

Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.

Celltick cooperates with mobile operators to turn the mobile idle screen into a powerful revenue driver. The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents.

Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand, Israel and Brazil.

Celltick Press Contact: Dom Whitehurst and Eleanor Orebi Gann, Hotwire, Tel. +44(0)20-7608-2500


CONTACT: Celltick Press Contact: Dom Whitehurst and Eleanor Orebi Gann,Hotwire, +44(0)20-7608-2500

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