August 8, 2008
Avid Customers Rely on Variety of Avid Solutions for Production and Broadcast Coverage of 2008 Summer Olympic Games in Beijing
As the eyes of the world turn east for the 2008 Beijing Summer Olympics, a majority of the sights and sounds of the Summer Games are being produced using HD digital video and audio solutions from Avid Technology, Inc. (NASDAQ: AVID). Many of the world's top broadcasters, live sound producers, and composers are using Avid(R), Digidesign(R), M-Audio(R), or Sibelius(R) products to produce and broadcast high-quality images and sounds from Beijing.
By leveraging Avid's video editing systems, shared storage, servers, music composition tools, audio editing systems and audio consoles, Avid customers are providing millions of Olympics viewers with vibrant audio and visual coverage of the Summer Games. Customers that have deployed Avid solutions for the 2008 Summer Games include:
-- CCTV -- The national television network of the People's Republic of China has deployed 32 TB of ISIS shared storage for editors to share media and collaborate on projects; an Avid Interplay system to keep all production elements synchronized and eliminate time lags in getting coverage to air, and 10 Media Composer and two Symphony(TM) Nitris(R) systems for editing. Additionally, CCTV will use the Avid DNxHD 120 codec for real-time HD editing.
-- France Televisions -- France's public broadcaster has established production studios in both Paris and Beijing for coverage of the Olympic Games. With the help of Avid reseller Cap Cine, the Beijing production includes an Avid Interplay system, 10 Media Composer Adrenaline(TM) systems on an Avid Unity MediaNetwork shared storage network, an AirSpeed server for ingest and an Avid Thunder(R) system for multi-channel video live production. The Paris set-up includes 9 Media Composer Adrenaline systems running on an Avid Unity ISIS storage system.
-- RTVE -- Radio Television Espanola is Spain's major media group that includes public radio (RNE) and television (TVE) services. TVE built a 750 square meter studio in Beijing to cover the Olympic Games and its production workflow includes several Avid Media Composer Adrenaline systems running on an Avid Unity MediaNetwork shared storage system.
-- NBC -- U.S. broadcaster NBC has selected Avid to implement an end-to-end editing workflow that will help the network provide coverage of the Games. (See "Avid to Provide Production Solutions and Support for NBC's Coverage of the Beijing Olympic Games" and "Editing On-Site at the Olympics" with Avid Symphony Nitris DX systems)
-- Composer Jeff Rona -- Renowned film composer Jeff Rona composed and recorded "Songs of the Sea: The Regatta Suite," the official theme of the Olympic regatta competition, with the aid of M-Audio creative technology. After traveling to China for inspiration, Rona began working on the 12 pieces of "The Regatta Suite" in his Los Angeles studio, which is outfitted with M-Audio Studiophile(R) BX8a reference monitors and a variety of other M-Audio gear.
In July, Rona traveled back to China to record the suite, which was performed by a 110-piece orchestra, traditional Chinese musicians, and one of the country's top sopranos. He used the M-Audio MicroTrack(R) II handheld recorder to capture rehearsals and record in the field. He also used an M-Audio FireWire audio interface for recording and editing the performances on his laptop. When he returned to his Los Angeles studio, Rona relied on the Sputnik(R) microphone for overdubs, and iZotope Ozone 3 mastering software for perfecting the sound.
"Being so far away from my home base while rehearsing and recording live performances of this massive orchestral piece meant having to rely on every piece of gear we had," says Rona. "There was no chance to get anything else. And our M-Audio gear worked flawlessly through 20 days and four cities throughout China on our Olympics project. Brilliant!"
-- Composer David Glyde -- Composer and Sibelius VIP David Glyde is a member of the Artistic Team for the Beijing 2008 Olympic Orchestra. In 1998, he was hired to coordinate and design the music for the Opening Ceremonies at the 2000 Olympics in Sydney, Australia, featuring a 2,000 member marching band with performers from more than 25 countries. Glyde's been asked to repeat his musical role for the 2008 Olympics in Beijing. In addition to his responsibilities with the 2008 Olympic Orchestra, he is the music coordinator and in-house arranger for the Concord Blue Devils, the 2007 Drum Corps International World Champions. Glyde's innovative percussion arrangements using Sibelius 5 have inspired thousands of fans, musicians, and aspiring arrangers from around the world.
-- Music Director Chang Kuan -- Chang Kuan -- a rock star in the 90s, the World Music Festival's Best Conductor in Tokyo in 1985, the first Chinese artist to sign a contract with EMI, and the first artist to produce a CD in China -- is the music director for the Olympic Summer Games' closing ceremony. He used a Pro Tools|HD(R) system to produce "Oh Yeah," a 30-track song that will be played during the ceremonies.
About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals -- as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems(R), Sibelius, Softimage(R) and Sundance Digital(R). The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid(R) Film Composer(R) system for motion picture editing. For more information about the company's Oscar, Grammy(R) and Emmy(R) award-winning products and services, visit www.avid.com.
Copyright 2008 Avid Technology, Inc. All rights reserved. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Softimage, Sundance Digital, Adrenaline, AirSpeed, Avid Unity, Digi 002, ISIS, Interplay, Media Composer, MicroTrack, 96 I/O, Nitris, Pro Tools, Pro Tools|HD, Sputnik, Studiophile, Symphony, Thunder and VideoRAID are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATAS. Oscar and Academy Awards are trademarks and service marks of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.
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Media Contact: Lisa Pistacchio [email protected] 650-731-6823
SOURCE: Avid Technology, Inc.