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Rentrak Theatrical Announces Box Office Estimates for Weekend of August 10, 2008

August 10, 2008

LOS ANGELES, Aug. 10 /PRNewswire-FirstCall/ — Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of August 8 through August 10, 2008 according to the company’s Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, August 10, 2008 by Rentrak Theatrical include:

   Rank  Title                                    Weekend Gross     Locations     1  The Dark Knight                             $26,030,000        4025     2  Pineapple Express                           $22,400,000        3072     3  The Mummy: The Tomb Of The Dragon Emperor   $16,113,170        3778     4  Sisterhood Of The Traveling Pants 2         $10,770,000        2707     5  Step Brothers                                $8,900,000        3182     6  Mamma Mia!                                   $8,080,820        3194     7  Journey To The Center Of The Earth           $4,855,000        1970     8  Hancock                                      $3,300,000        2258     9  Swing Vote                                   $3,106,000        2213    10  WALL-E                                       $3,045,000        2144    11  Space Chimps                                 $1,650,000        1631    12  Hellboy II: The Golden Army                  $1,253,525        1015    Weekend of 08/08/2008 to 08/10/2008    (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company’s Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak’s corporate Web site at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                 Amanda Bartz              (310) 854-8124                 (310) 854-8151              solmsted@rogersandcowan.com    abartz@rogersandcowan.com  

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &Cowan, for Rentrak Corporation

Web site: http://www.rentrak.com/




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