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Summit Entertainment, MaggieMoo’s Ice Cream & Treatery and Marble Slab Creamery Launch Promotional Partnership for Upcoming 3-D Animated Family Film ‘Fly Me to the Moon’

August 11, 2008

LOS ANGELES, Aug. 11 /PRNewswire/ — In support of its upcoming 3-D animated family feature film “Fly Me to the Moon,” Summit Entertainment has partnered with MaggieMoo’s Ice Cream & Treatery and Marble Slab Creamery. The program, timed to the film’s August 15, 2008 nationwide release, offers moviegoers and ice cream lovers alike an up close experience to two family favorites — entertaining films and super premium ice cream and frozen treats. The partnership is supported by NexCen Brands, Inc. (“NexCen”), parent company to MaggieMoo’s and Marble Slab.

“MaggieMoo’s and Marble Slab offer Summit Entertainment a unique opportunity to reach our film’s core audience in an environment that they love and frequent often,” said Vivian Mayer-Siskind, SVP Worldwide Publicity for Summit Entertainment. “We are hopeful that families will go to the film and then continue their experience by visiting one of MaggieMoo’s and Marble Slab’s many locations.”

“We were excited to partner with Summit Entertainment and ‘Fly Me to the Moon,’” said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. “These brands are about quality products and entertainment, so it seemed only natural to align our ice cream with this summer’s most exciting family film.”

The partnership between Summit and MaggieMoo’s and Marble Slab includes:

— The creation of the “Fly Me to the Moon” ice cream combination, “Marshmallow Moon Landing,” which will be showcased in all MaggieMoo’s and Marble Slab locations. The ice cream combination and the film will be supported by in-store and POS materials.

— MaggieMoo’s and Marble Slab will donate $300 dollar gift cards that will be used as prizes for a national “Fly Me to the Moon” promotional contest.

— MaggieMoo’s and Marble Slab will offer its customers advance screening passes to the film.

— The inclusion of the “Fly Me to the Moon” trailer on the MaggieMoo’s and Marble Slab Web sites.

— Sponsorship of the “Fly Me to the Moon” premiere, offering attendees delicious ice cream and a chance to pose with the loveable Miss Maggie Moo, celebutante and spokescow for MaggieMoo’s Ice Cream & Treatery.

“Fly Me to the Moon”

In the first animated film ever shot in 3D, three young flies set off on a courageous mission to become the first insects on the moon by hitching a ride on the historic Apollo 11 space flight. Based on the actual transcripts and the original blueprints from NASA, the film’s stunning visuals and meticulous attention to detail introduce a whole new generation to the awe-inspiring achievements of the space program’s most momentous mission.

The year is 1969 and like everyone else in the world, Nat (Trevor Gagnon) and his pals IQ (Philip Daniel Bolden) and Scooter (David Gore) are abuzz over the upcoming launch of the first manned mission to the moon. Inspired by his Grandpa’s (Christopher Lloyd) oft-told tale of hiding aboard Amelia Earhart’s plane during her famed solo cross-Atlantic flight, Nat hatches a secret plan for the three young flies to stow away on the Apollo 11 rocket.

Thinking the trip will be over in a matter of minutes, the fly boys — and their earthbound families — are shocked to learn they will be in space for closer to a week. When a N.A.S.A. Ground Control official catches sight of the three winged stowaways, he instructs the astronauts to store them in a test tube for later study. But after an electrical short causes the ship’s engine to malfunction, the three intrepid insects manage to escape from their glass mini-brig just in time to discover the wiring problem and fix it.

After a difficult lunar landing, Nat tags along with Neil Armstrong on his legendary moon walk. Although the flies face a few more close calls, the mission appears to be a success. At least until Grandpa’s old flame Nadia (Nicolette Sheridan) arrives from Russia to warn him that her government, angry over losing the space race, has dispatched fly-spy Yegor (Tim Curry) to Cape Canaveral to sabotage the computer flight plans. With the Apollo hurtling toward Earth, it falls to Nat’s family to save the mission — and the trio of brave flies-from disaster.

The 3-D animated family film “Fly Me to the Moon” features the voice talents of Kelly Ripa, Christopher Lloyd, Nicollette Sheridan, Tim Curry, Ed Begley Jr., Adrienne Barbeau, Robert Patrick, Trevor Gagnon, Philip Daniel Bolden, David Gore, and Buzz Aldrin.

Summit Entertainment LLC

Summit Entertainment is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually.

Marble Slab Creamery (http://www.marbleslab.com/)

Marble Slab Creamery currently owns more than 375 locations worldwide, including the United States, Puerto Rico, Canada, Bahrain, Kuwait and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available, with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous “mixins,” including fresh fruits, fine nuts, sweet candy, and cookies. In 2007, Marble Slab was acquired by NexCen Brands, Inc. , a public brand acquisition and management company that focuses on three verticals: retail franchising, consumer branded products, and quick service restaurant (“QSR”) franchising.

   MaggieMoo's (http://www.maggiemoos.com/)   MaggieMoo's Ice Cream & Treatery (http://www.maggiemoos.com/)  

MaggieMoo’s is a favorite destination for craveable treats. Its award-winning ice cream is served in a playful environment, and each MaggieMoo’s Treatery location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets and custom ice cream cakes. Widely known as an innovator in the category, MaggieMoo’s created the world’s first ice cream cupcake as well as the Maggie-O ice cream sandwich featuring Oreo(TM) cookies. MaggieMoo’s has been consistently awarded The National Ice Cream Retailers Association’s prestigious Blue Ribbon Award for taste, texture and overall appearance of its most popular flavors.

NexCen Brands, Inc. (http://www.nexcenbrands.com/)

NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete’s Foot(R), Bill Blass(R), Great American Cookies(R), MaggieMoo’s(R), Marble Slab Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New York(TM) and Waverly(R).

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer’s lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

   Contact:   For Summit Entertainment LLC   Amanda Boury   310-255-3013   aboury@summit-ent.com  

Summit Entertainment LLC

CONTACT: Amanda Boury, +1-310-255-3013, aboury@summit-ent.com, for SummitEntertainment LLC

Web site: http://www.marbleslab.com/http://www.maggiemoos.com/http://www.nexcenbrands.com/




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