NBC Captures Ratings Gold
Posted on: Wednesday, 13 August 2008, 06:00 CDT
By Bill Keveney
*Mount Olympics. NBC's first three nights of the Beijing Summer Olympics, averaging 30.4 million viewers combined, easily surpassed the comparable nights of the 2004 Games in Athens (24 million). Friday's coverage (34.9 million) was the most-watched opening ceremony for a non-U.S. Summer Olympics. The three nights helped NBC triple the weekly averages of the next highest networks in viewers (CBS) and young adults (Fox).
*Miley power. Miley Cyrus' presence helped Fox's 2008 Teen Choice Awards (4.4 million Monday) reverse a downward trend, with the special up 10% from last year's record low. The Hannah Montana star had even more clout with teens, whose numbers jumped 77% over the 2007 show, the best since 2004.
*Dance fever. Thursday's So You Think You Can Dance (9.7 million), which crowned Joshua Allen, was up slightly over last year's finale. It was the Fox competition's most-watched show of the summer and its highest-rated results show among young adults this season. The season's last performance show Wednesday attracted 9 million viewers. Fox has ordered a fifth season of the show for next year.
*NBC finales. American Gladiators (5.4 million Monday) drew its biggest audience in viewers and young adults since June 9, but its summer ratings fell substantially below the numbers for its winter run, when more people generally watch TV. Nashville Star (6.2 million), which followed, fared a little better. Although it wasn't a summer reality hit, the competition, in its first season on NBC, drew much larger audiences than it did during its earlier run on cable's USA.
*Cable bows. VH1's I Want to Work for Diddy brought in 1.4 million viewers for its series premiere Monday. The series opener of New York Goes to Hollywood, the latest outing for I Love New York's title character, built on that number, drawing 1.7 million in the following time slot.
By Bill Keveney (c) Copyright 2008 USA TODAY, a division of Gannett Co. Inc.
Source: USA TODAY
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