August 13, 2008

Entertainment Fusion Group Shows It Is a Force to Be Reckoned With In the Beverage and Spirits Categories

LOS ANGELES, Aug. 13 /PRNewswire/ -- Entertainment Fusion Group (EFG) announced today that in less than a year within launching Kubler Absinthe, the first authentic Swiss Absinthe to be legally sold in the United States in nearly 100 years since its ban, sales of Kubler have more than quadrupled over the past six months driven by a surge in demand from U.S. consumers. The producers of the imported absinthe have stated in news reports that they cannot cope with the demand and are planning to triple production capacity to more than 1 million liters a year.


As PR agency of record for Kubler, EFG's communications strategy was to create a comprehensive 1 year plan to launch, promote, educate and build the Kubler brand. EFG successfully launched Kubler Absinthe in the Fall of 2007 in New York and has since launched in cities across the US including Las Vegas, Boston, Chicago, Los Angeles, and Miami. Its much anticipated launch has been well received nationwide and garnered well over 500 million impressions in local and national trade, consumer lifestyle, and buzz media outlets. The brand is now available in 35 states in less than a year of its launch, a number much higher than was originally anticipated by Altamar Brands LLC, the direct importer of the brand.

EFG, a full service communications and marketing agency with headquarters in Los Angeles and New York City, has the proven ability to craft and deliver successful campaigns to build brands in the lifestyle, fashion, beauty, hospitality, film, television, music, and overall entertainment industries, as well as core competencies in special events and celebrity relations.

"We are very proud that our agency aided in the success and growth of Kubler," says Peter Philipp Wingsoe, managing director of EFG. "To meet the demands of our clients is our number one priority. We not only met, but well exceeded our sixth month goals with the campaign. We are especially thrilled that our clients are happy."

EFG, whose motto is Ralph Waldo Emerson's quote, "We aim above the mark to hit the mark," has a proven track record within the beverage and spirits sector. This year, client The p.i.n.k. Spirits Company which was founded in 2006, launched p.i.n.k. vodka in Korea and Australia. In addition, the company announced its portfolio with the February 2008 launch of ultra-premium caffeine and guarana infused Rum, Tequila, Gin, White Whiskey, and Sake as well. Over 500 million impressions have been garnered to date in national and local trade, consumer lifestyle, and buzz media outlets.

EFG also boasts Krol Vodka, Right Gin, TeaZazz Sparkling Teas, Vital Action Water and Zaya Rum to its AOR beverage and spirits roster.

Photo: NewsCom: Photo Desk, [email protected]

Entertainment Fusion Group

CONTACT: Joyce Sevilla of Entertainment Fusion Group, +1-310-432-0020,ext. 108, [email protected]

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