August 13, 2008

Zinio Turns to ATG to Re-Launch, Expand Digital Publishing Website Experience

ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce software and platform neutral optimization services, today announced that Zinio, the leading platform and service for digital magazines and books, has selected ATG as its newest e-commerce solutions provider. ATG will be powering the re-launch and expansion of Zinio's global suite of digital and interactive published content. By employing ATG's state-of-the-art technology, Zinio will continue to be the ultimate consumer destination for digital and interactive publications.

Zinio currently sells more than 500,000 digital products and delivers over 20 million issues annually for its growing base of 3.5 million readers. Zinio's library of publications grows nearly daily, with approximately 1,000 domestic and over 500 international titles. Zinio allows consumers to read publications either directly from the Web site or to download to a patented offline reader. Zinio recently announced plans to increase its worldwide network through an e-commerce site that will be able to accommodate increased traffic as well as play host to an increasing number of individual products. After extensive research, Zinio will be implementing the following solutions from ATG:

-- ATG Commerce Suite: an integrated set of comprehensive, highly scalable e-commerce applications that automate the complete lifecycle of online sales, marketing and service. Its flexible, component-based e-commerce software architecture enables merchants to personalize the online buying experience for their customers, making it easy for them to find desired products, pre-order products, redeem coupons and execute many other useful functions.

-- ATG Commerce Service Center: a contact center application integrating e-commerce functionality with back-end order administration, sales support and customer care features. ATG CSC offers personalization tools so agents can identify cross-sell and up-sell opportunities. Agents will have access to a comprehensive view of the previous interactions each customer has had with Zinio, as well as what that customer is looking at while placing the call to the representative. Zinio plans to localize ATG CSC for all of its worldwide markets, promising customers consistent customer service all around the globe.

-- eStara Click to Call: part of ATG's e-Commerce Optimization Services, an on demand (SaaS) service that connects online shoppers to a live agent with the click of one button. Users on will be able to seamlessly move from Web browsing to live dialogue with a call center agent via phone for assistance in completing transactions.

"Consumers are increasingly turning exclusively to the Web for all of their needs: from entertainment to news to research. As a result, there is a great demand for the level of instant fulfillment and personalization that Zinio's digital publications provide," said Jeanniey Mullen, chief marketing officer and executive vice president, Zinio. "We're excited to work with ATG to increase the reach of Zinio through an e-commerce partner that is equipped to handle the growing interest in our technology. Through this relationship with ATG, we will continue to be the most efficient and user-friendly resource for accessing and purchasing digital magazine content."

"Today we welcome Zinio into the ATG family," said Bill Zujewski, ATG's vice president of product marketing. "Through the use of the ATG Commerce Suite, the ATG Commerce Service Center and eStara Click to Call, will offer consumers an unparalleled option for finding the digital content they seek, with an easy-to-navigate site and access to customer care that will consider their individual needs and preferences. Consumers will be delighted with the new site and Zinio's business will benefit from the increased conversion rates and order sizes ATG's software will drive for them."

About Zinio LLC

Zinio is the global leader in digital and interactive publishing products and services, with thousands of major consumer titles currently in its stable. Zinio works with premier American and International publishers to provide digital versions of traditional print publications, creating new circulation and revenue growth opportunities. In addition to its extensive digital delivery, circulation, and fulfillment services, Zinio's capabilities include the design of marketing programs that focus on consumer acquisition and retention, cross-promotion, and driving e-commerce. Zinio's suite of publications is available online, is downloadable for offline reading, and can also be read on the iphone and ipod touch. Zinio is also the exclusive home of VIVmag, the world's first fully digital and 100% interactive women's luxury publication. Zinio's publishing partners include: Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rogers Publishing and Ziff Davis. Zinio has offices in San Francisco and New York with several worldwide distribution partners. For more information, or to purchase any of the digital magazine-specific titles offered by Zinio, please visit

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform for powering highly personalized, efficient and effective e-commerce sites. The company offers a line of platform-neutral,SaaS-based ATG e-Commerce Optimization Services, which can be easily added to any Web site to increase conversions and order size. ATG customers include progressive, innovative online brands like AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. For more information, please visit

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This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.