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Pure Play Music Taps Gregory FCA for Public Relations

Posted on: Wednesday, 13 August 2008, 18:00 CDT

PHILADELPHIA, Aug. 13 /PRNewswire-FirstCall/ -- Pure Play Music, , announced today that it has engaged Gregory FCA (http://www.gregoryfca.com/) to publicize the international launch of a new music platform for independent musicians to promote and sell their music around the world.

Gregory FCA, listed by O'Dwyers PR ranking as one of the top 50 firms in the nation, has a long history of having launched and supported the public relations efforts of such online music companies as CDNow, an originator of online music retailing; Star CD, the innovative wireless music buying service; and LimeWire, the world's most popular peer-to-peer file sharing software.

"Our experience in online music dates to the very origins of the music industry through the Internet," says Gregory Matusky, President of Gregory FCA. "I have yet to see a company with a greater ability than Pure Play to connect independent artists with their fans, gain exposure for their music, and monetize their products."

"Music rights and the Internet have vastly transformed the music business. Pure Play's unique model enhances the role of independent artists in the development of new music and trends by giving the consuming public advanced exposure to the next generation of music and artists," says Matusky.

Pure Play Music's online portal, http://www.pureplaymusic.com/, allows unknown and independent artists to upload their music, and then use Pure Play's unique music distribution channels in order to gain airplay, create awareness, connect with new fans, and generate royalties.

Pure Play currently has agreements in hand to expose independent artists and their music to a retail environment of more than 25,000 stores worldwide through the companies six genre-specific music streams, delivered via satellite or online, serving retailers across Europe. The Pure Play model includes plans to expand worldwide.

"Gregory FCA provides Pure Play with a quick on-ramp to building awareness with artists, labels, retailers, and others looking to find, develop, and work with independent musicians who define the Pure Play platform. We see their addition to our team as vital to building our brand and achieving critical mass with both indie artists and the consumers of their talents and efforts," stated Alex Grange, CEO of Pure Play.

About Pure Play Music

Pure Play currently features and promotes over 6,000 acts from a total of 42 countries, all of which have been through the stringent Pure Play A&R selection and legal process. Artists grant Pure Play specific non-exclusive commercial rights to their music. The Pure Play Web site allows access to the main radio broadcast, six genre-specific music streams, on-demand music tracks, artist pages, business directories, news articles, download store, international gig guide, and numerous other features, all of which contribute to an average page view quantity per visitor only exceeded by a few established online communities. Under development for launch for the end of 2008 is "Pure Play People," the Pure Play social networking platform believed to be the next generation of both social networking and radio broadcasting.

Safe Harbor:

This release includes forward-looking statements generally identified by phrases such as "believes,""expects" or "anticipates,""foresees,""forecasts,""estimates" or other words or phrases of similar import. The Company's business strategy, outlook, objectives, plans, intentions, or goals also are forward-looking statements and are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

Pure Play Music

CONTACT: Dawn Marie Fichera of Gregory FCA, +1-610-228-2103,DawnMarie@GregoryFCA.com

Web site: http://www.pureplaymusic.com/http://www.gregoryfca.com/

Source: PRNewswire-FirstCall

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