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Rentrak Theatrical Announces Box Office Estimates for Weekend of August 17, 2008

August 17, 2008

LOS ANGELES, Aug. 17 /PRNewswire-FirstCall/ — Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of August 15 through August 17, 2008 according to the company’s Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, August 17, 2008 by Rentrak Theatrical include:

   Rank   Title                                    Weekend Gross    Locations   1      Tropic Thunder                            $26,000,000        3319   2      The Dark Knight                           $16,790,000        3590   3      Star Wars: The Clone Wars                 $15,505,000        3452   4      Mirrors                                   $11,125,000        2664   5      Pineapple Express                         $10,000,000        3072   6      The Mummy: Tomb Of The Dragon Emperor      $8,609,280        3363   7      Mamma Mia!                                 $6,497,995        2771   8      Sisterhood Of The Traveling Pants 2        $5,930,000        2714   9      Step Brothers                              $5,000,000        2648   10     Vicky Cristina Barcelona                   $3,710,000         692   11     Journey To The Center Of The Earth         $3,455,000        1405   12     WALL-E                                     $1,840,000        1403    Weekend of 08/15/2008 to 08/17/2008    (C) 2008 by Rentrak Corporation    About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company’s Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak’s corporate Web site at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                     Amanda Bartz              (310) 854-8124                     (310) 854-8151              solmsted@rogersandcowan.com        abartz@rogersandcowan.com  

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/




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