August 18, 2008

Southwest Media Group Lands Premier Travel Destination Brand

DALLAS, Aug. 18 /PRNewswire/ -- Dallas-based Southwest Media Group announced today that the company has been named the digital media agency of record for the Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB). Highly-acclaimed for its creative and strategic media planning, Southwest Media Group will lead the charge to introduce innovative digital and new media elements for Orlando CVB.

Using its proprietary SWMG Precision(SM) Process, which collects and analyzes data points to measure and report specific customer lifestyle attributes, shopping behavior and product preferences, media consumption and more, Southwest Media Group is able to deliver a targeted digital media campaign that reaches consumers in unexpected and effective ways.

"In today's new media world, we must look beyond standard solutions for new, unique and relevant ways to connect with consumers. We selected Southwest Media Group based on their ability to develop a comprehensive plan that marries creative execution with traditional and digital media in a way that resonates with consumers' mindset. Ultimately, this will help us to develop a more personalized relationship with our customers and a stronger connection with Orlando as their preferred travel destination," said Orlando CVB President and CEO Gary C. Sain.

"Today's economy reinforces the importance of using research to select solutions that are not only innovative, but will maximize our clients' return on investment," said Bob Nichol, Southwest Media Group President and CEO. "We stretch our clients' media dollars by reaching the right prospect in the right markets in ways they find relevant and entertaining."

The Southwest Media Group team leading the Orlando CVB project will be Chief Strategic Officer Steve Thomas, Planning Director Candi Menville, Director of Interactive Tim Stinson and Amber Foreman, New Media/Interactive Strategist.

About Southwest Media Group

Award-winning Southwest Media Group is one of the region's leading media service agencies, providing strategic planning and buying across all media. In 2008, its thirteenth year of business, Southwest Media Group will place $165 million in media for clients like Whataburger, Dillard's and Boothe Eye Care & Laser Center, among others.

    Media Contacts: Suzanne Miller or Stephanie Graves    SPM Communications    (214) 379-7000    [email protected]    [email protected]  

Southwest Media Group

CONTACT: Suzanne Miller or Stephanie Graves,[email protected], both of SPM Communications, +1-214-379-7000,[email protected], for Southwest Media Group