Ionic Media's PPC Success Featured in Marketing Sherpa Case Study
Posted on: Monday, 18 August 2008, 15:00 CDT
Ionic Media, the leading multi-channel media optimization agency , is featured, along with its client, Ashworth University, in a Marketing Sherpa case study. The case study is titled: "Optimize Keyword Bids to Boost Conversions to 17% and Multiply Revenue Streams: 5 Steps."
The case study chronicles how Ionic Media helped Ashworth University, a leader in online education, achieve three milestones:
-- A three-fold increase in their conversion rate (from 5.5% to 17.0%)
-- A 40-50% increase in lifetime value of customers sourced through paid search
-- An 800% increase in course enrollments
-- An extensive PPC build out from 25,000 keywords to over 500,000
These results were achieved through a comprehensive paid search marketing program led by Ionic Media. By combining intelligent account build-out with careful paring of keywords that did not perform, Ionic Media was able to generate more value from Ashworth's search budget.
"Ashworth is the ideal client because they know what numbers they need to hit and they are willing to seek creative solutions to drive results," said Ted Huffman, Managing Director at Ionic Media. "Ionic really delivers for clients who are hungry for results that are cost effective."
The case study is available online from Marketing Sherpa for two weeks. After two weeks, it will only be available to subscribers. For more information, visit www.MarketingSherpa.com and search for Case Study #CS1015
About Ionic Media
Ionic Media is obsessed with results.
Ionic Media is a multi-channel media optimization agency . We specialize in working with clients experiencing rapid growth or in need of rapid turnaround. Our metrics-driven planning and proprietary optimization technologies enable better and faster results for clients. Ionic Media client experience includes Disney, Marriott, Verizon Wireless, iRobot, FNBO, Virgin, Hard Rock, Relax the Back, Therative, Smith & Hawken, Cooking.com, Gamefly, and Children's Hospital of Philadelphia, among others.
Our senior marketing, media and technology executives manage direct response and hybrid direct response/branding campaigns. They have held senior positions in media and marketing management for traditional, online, and direct response companies such as The Interpublic Group, The Walt Disney Company, Club Med, Time-Life, Newsweek, TVGuide, Western International Media, Corinthian Direct, DMB&B Direct, Katz Communications, and Chris Craft Broadcasting.
Ionic Media was founded in 2002 and has been honored with an Inc 500 award, PPC and SEO Agency awards from TopSEOs and the Entrepreneur Magazine Hot 100 award. For more information, please visit the website at www.IonicMedia.com or call Mary Huffman, Executive Vice President, at 818-849-3728.
Source: Business Wire
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