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Itanium(R) Solutions Alliance Chooses McClenahan Bruer Communications and Opus Creative As Integrated Marketing Agency-Team-of-Record

Posted on: Tuesday, 19 August 2008, 09:00 CDT

PORTLAND, Ore., Aug. 19 /PRNewswire/ -- McClenahan Bruer Communications (McBru) and Opus Creative announced today that the two agencies have been selected as the new agency-team-of-record for the Itanium Solutions Alliance. The Itanium Solutions Alliance cited the two agencies' multifaceted expertise in both traditional and online marketing, as well as their extensive technology market knowledge, as primary reasons for their selection.

The Itanium Solutions Alliance is a global community of hardware, operating system and application vendors dedicated to accelerating the adoption and ongoing development of solutions based on Intel(R) Itanium processors, which International Data Corporation (IDC) considers the "fastest growing server platform in the world." Companies involved in the Itanium Solutions Alliance include Fujitsu, Fujitsu Siemens Computers, Hitachi, HP, Intel, NEC, SGI, Super Micro, Microsoft, Novell, Oracle, Red Hat, SAP, SAS and Sybase.

Together, McBru and Opus will employ both traditional and online communications programs to build preference with enterprise technology buyers for Itanium-based solutions, many of which are employed in mission-critical application environments. To raise awareness of widespread customer adoption of Itanium-based solutions, McBru will tap its traditional and online public relations (also known as "PR 2.0" or "conversational marketing") capabilities, while Opus will contribute traditional and Web-enabled marketing communications support with an emphasis on "Web 2.0" approaches.

"We're excited to have such an exceptional team of industry marketing experts now working for the Alliance," said Joan Jacobs, executive director of the Itanium Solutions Alliance. "All of the members involved valued not only McBru's and Opus' market expertise, but also the two agencies' common ability to map to the Alliance's goals the most appropriate communications discipline, be it traditional media relations or online social networks."

About McClenahan Bruer Communications

Founded in 1993, McClenahan Bruer Communications (McBru) is North America's leading full service, deep-technology agency. McBru's experts help clients translate complex technology innovation into revenue via brand awareness, lead generation and customer leverage programs. McBru supports its North America-based clients, whose technologies range from semiconductors and capital equipment to servers/storage and software, in their marketing efforts around the world. For additional information, visit http://www.mcbru.com/ or call 503-546-1000.

About Opus Creative

Founded in 1994 in Portland, Ore., Opus Creative is an integrated communications agency that excels in online and offline creative solutions. With clients ranging from Intel and Microsoft to Nike and Outrigger Hotels, Opus Creative's extreme client loyalty is earned through excellent service and a deep understanding of customer satisfaction. Opus Creative placed among Oregon's fastest-growing companies for three years in a row with the Portland Business Journal, and was ranked by Oregon Business magazine as the twelfth-best company to work for in Oregon in 2002. For more information, please visit http://www.opuscreative.com/.

McClenahan Bruer Communications

CONTACT: Jeff Hardison of McClenahan Bruer Communications, Inc.,+1-503-546-1000, jeff@mcbru.com

Web site: http://www.mcbru.com/http://www.opuscreative.com/

Source: PRNewswire

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