Quantcast
Last updated on April 16, 2014 at 1:21 EDT

NAMIC Announces Winners of 2008 Excellence In Multi-Cultural Marketing Awards

August 19, 2008

NEW YORK, Aug. 19 /PRNewswire/ — Winners of the 2008 Excellence In Multi-Cultural Marketing Awards (EMMA) competition were announced today by NAMIC (National Association for Multi-ethnicity in Communications). Recognizing the cable industry’s campaigns that demonstrate best practices in multi-cultural marketing, the awards will be presented on Monday, September 15, 2008 at a special session of the 22nd Annual NAMIC Conference, Diversity: Pipeline to Innovation. Taking place at the New York Marriott Marquis, the three-day conference is scheduled for September 14-16, 2008.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060705/NYW092LOGO )

The NAMIC Excellence In Multi-Cultural Marketing Awards are sponsored by ESPN Deportes and presented in conjunction with CableFAX Daily, the competition’s exclusive media partner. The program is comprised of two award categories: case studies/campaigns and marketing tactics. Entries in each category are judged within two divisions: companies/distributors and networks/industry suppliers.

“The buying power of ethnic consumers has greater impact year over year,” said Daphne Leroy, vice president, Marketing and Communications, NAMIC. “We are proud to raise awareness of the outstanding efforts put forth by the NAMIC EMMA winners to reach multi-ethnic communities, which are critical to the viability of our industry.”

Cox Communications and Rogers Cable Communications each received three first-place wins to lead all first-place honorees in the cable companies/distributors division. Comcast earned two first-place honors. Time Warner Cable finished first-place in a single category.

TBS led all networks/industry suppliers with five first-place awards. TV One also earned multiple honors, including two first-place wins. Networks earning a single first-place win include: International Networks and Si TV. Discovery Networks U.S. Hispanic Group took first place honors in the newly added “Diversity Awareness” category. Additional winners within the networks/industry suppliers group include: Ameredia, Inc., BET, Home Box Office, Inc., MTV, mun2, Showtime Networks Inc, iSorpresa!, TuTv, Univision Communications Inc., and VH1.

The NAMIC Multi-Cultural Marketing Committee, a consortium of the industry’s leading multi-cultural marketing experts, produces the awards competition. Campaigns eligible for entry are developed for the cable and telecommunications industry with the goal of targeting one or more cultural segments, such as the African American, Asian and Hispanic markets. Entries were evaluated on elements such as sound and innovative strategy, strength of creative execution against the strategy and evaluation of results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants.

To register for the 22nd Annual NAMIC Conference or learn more about the NAMIC Excellence In Multi-Cultural Marketing Awards, visit http://www.namic.com/ or call the NAMIC national headquarters at 212-594-5985. The complete list of NAMIC EMMA winners follows.

About NAMIC

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC is comprised of 2,000 professionals belonging to a network of 17 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation’s communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information, please visit http://www.namic.com/.

   2008 NAMIC Excellence In Multi-Cultural Marketing Awards (EMMA) Winners    Case Studies/Campaigns Category     Cable Companies and Distributors:      First Place     Company:  Cox Communications     Entry Title:  Cox Central Florida Negro Baseball League Project      Second Place (tie)     Company:  Time Warner Cable     Entry Title:  Know Your/Our History      Second Place (tie)     Company:  Time Warner Cable, Local News Division     Entry Title:  Increasing Usage and Awareness of a Free On-Demand News     Channel to African American Customers      Third Place (tie)     Company:  Comcast     Entry Title: Detroit Masala Expansion      Third Place (tie)     Company:  Cox Communications New Orleans     Entry Title:  Annual Our History Art Contest     Networks and Industry Suppliers:      First Place     Company:  International Networks     Entry Title: Filipino On Demand Launch Campaign      Second Place (tie)     Company: International Networks     Entry Title: Celebrate Diwali with Bollywood Hits On Demand      Second Place (tie)     Company: TuTv     Entry Title: Lucha Libre Bajo Las Estrellas/Wrestling Night Under The     Stars      Second Place (tie)     Company:  VH1     Entry Title: VH1 Hip Hop Honors Weekend      Third Place (tie)     Company: mun2     Entry Title: The Ultimate Quinceanera      Third Place (tie)     Company iSorpresa!     Entry Title: iSorpresa! Brand Re-Launch 2007-2008      Third Place (tie)     Company:  Showtime Networks Inc     Entry Title: Mi Showtime MySpace Campaign    Marketing Tactics Category     Cable Companies and Distributors:      DIRECT MAIL      First Place     Company:  Comcast     Entry Title: GMA Mari Mar Fever Direct Mail (Filipino)      GRASSROOTS      First Place     Company:  Cox Communications     Entry Title:  Cox Central Florida Negro Baseball League Project      Second Place     Company: Comcast     Entry Title: GMA Mari Mar Fever Table Tent (Filipino)      INTERNET/NEW MEDIA      First Place     Company: Rogers Cable Communications Inc     Entry Title: Rogers.com/desi      OUT OF HOME      First Place     Company: Rogers Cable Communications Inc     Category: Rogers.com/desi      Second Place     Company:  Time Warner Cable     Entry Title: Time Warner Cable Los Angeles Region Hispanic FSI 2008      PRINT      First Place     Company:  Cox Communications, Northern Virginia     Entry Title: Cox Northern Virginia International Tier Launch      Second Place     Company:  Comcast     Entry Title: SET Asia Free Preview      RADIO      First Place     Company:  Rogers Cable Communications Inc     Entry Title: Badiya Festival, Badiya Offer (Diwali)      TELEVISION      First Place     Company:  Time Warner Cable     Entry Title:  2 Product Acquisition TV "Plasma"      Second Place     Company:  Cox Communications     Entry Title:  African American DRTV-Critics      ALL OTHER MEDIA      First Place     Company:  Comcast     Entry Title:  Custom CD-Valentine's Day (Filipino)      Second Place     Company:  Time Warner Cable     Entry Title: "Llamadas ilimitadas"     Networks and Industry Suppliers:      DIRECT MAIL      First Place     Company:  TV One     Entry Title:  Our History Month Campaign      Second Place     Company:  Comcast / Ameredia, Inc.     Entry Title:  Hispanic "Thalia" Mailer      Third Place (tie)     Company: TuTv     Entry Title: Charter Latino Summer Getaway      Third Place (tie)     Company: Univision Communications Inc.     Entry Title: Univision Communications Inc. and Cox Communications New     Orleans 2007 Copa America      DIVERSITY AWARENESS      First Place     Company:  Discovery Networks U.S. Hispanic Group     Entry Title:  Discover Diversity      Second Place     Company:  International Networks     Entry Title:  A Year Of Opportunity: 2008 International Networks     Calendar      GRASSROOTS      First Place     Company:  TBS     Entry Title:  Tyler Perry's House of Payne      Second Place     Company:  Comcast / Ameredia, Inc.     Entry Title:  Philly Ethnic Events Marketing      INTERNET/NEW MEDIA      First Place     Company:  TBS     Entry Title: Tyler Perry's House of Payne      Second Place     Company:  Home Box Office, Inc.     Entry Title:  HBO Black History Month '08 Online Rich Media Banner      Third Place     Company:  BET     Entry Title:  Keyshia Cole: The Way It Is      OUT OF HOME      First Place     Company:  TBS     Entry Title:  Tyler Perry's House of Payne      Second Place     Company:  Home Box Office, Inc.     Entry Title:  HBO Latino Mandrake Wild Postings      PRINT      First Place     Company:  TBS     Entry Title:  Tyler Perry's House of Payne      Second Place     Company:  TV One     Entry Title:  Our History Month      Third Place     Company:  Comcast / Ameredia, Inc.     Entry Title:  Detroit South Asian "Masala" Campaign      RADIO      First Place     Company:  Turner Network Sales     Entry Title:  TBS Tyler Perry's House of Payne Proud of My Pops      TELEVISION      First Place     Company:  TV One     Entry Title:  Our History Month-Wake Up Everybody, Say it Loud, Happy     Birthday      Second Place     Company:  International Networks     Entry Title:  Diwali Promo Spot, Bollywood Hits On Demand      Third Place     Company:  MTV     Entry Title:  Tu Pride      ALL OTHER MEDIA      First Place     Company:  Si TV     Entry Title:  Crash The Parties '08      Second Place     Company:  VH1     Entry Title:  Viva Hollywood Pop-up Password  

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060705/NYW092LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

NAMIC

CONTACT: Charmaine Chapman of BTB Communications, +1-310-882-5498,char@btbcommunications.com, for NAMIC

Web site: http://www.namic.com/