August 22, 2008

Comcast and Intel to Bring IP-Based Applications to TV

Comcast Corporation, a provider of entertainment, information and communications, plans to work with Intel to bring internet protocol based applications to the television experience set using a new technology co-developed by Intel and called the Widget Channel framework.

Widget Channel framework is an open software development framework that enables the ability to combine internet-based applications with a TV experience through a widget-based user interface that can be accessed while watching television programs.

The Widget Channel framework's graphical user interface will let consumers click an onscreen widget to access and view a variety of internet-based applications or content such as weather updates, news, games, and other -interactive applications on their TVs.

Comcast and Intel expect to begin integration testing of The Widget Channel framework in the first half of 2009 on Comcast's interactive program guide using tru2way technology, a Java-based platform with open API specifications, that's being built into televisions, set-top boxes, and other devices. Tru2way technology enables application developers to 'write' interactive applications once and see them run on any cable television system or device that supports the specification.

Tony Werner, chief technology officer of Comcast Cable, said: "The Widget Channel enables interactive applications and tru2way technology has opened the door for these types of innovations to work in the cable industry. We're looking forward to working with Intel as we continue to bring our customers new features and services that further enhance their viewing experiences."

Eric Kim, senior vice president and general manager of digital home group at Intel, said: "The success of the Widget Channel framework relies heavily on the support of industry-leaders like Comcast. We feel this support will foster innovation and help bring new and exciting Internet widgets to millions of television sets across the country."