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Last updated on April 16, 2014 at 17:34 EDT

Rentrak Theatrical Announces Box Office Estimates for Weekend of August 24, 2008

August 24, 2008

LOS ANGELES, Aug. 24 /PRNewswire-FirstCall/ — Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of August 22 through August 24, 2008 according to the company’s Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, August 24, 2008 by Rentrak Theatrical include:

   Rank Title                                      Weekend Gross    Locations     1  Tropic Thunder                              $16,100,000        3352     2  The House Bunny                             $15,100,000        2714     3  Death Race                                  $12,292,860        2532     4  The Dark Knight                             $10,305,000        3163     5  Star Wars: The Clone Wars                    $5,660,000        3452     6  Pineapple Express                            $5,600,000        2620     7  Mirrors                                      $4,875,000        2664     8  The Longshots                                $4,304,000        2089     9  Mamma Mia!                                   $4,303,100        2326    10  The Mummy: Tomb Of The Dragon Emperor        $4,068,960        2422    11  Vicky Cristina Barcelona                     $3,003,000         692    12  The Rocker                                   $2,750,000        2784    Weekend of 08/22/2008 to 08/24/2008    (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company’s Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak’s corporate Web site at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                 Amanda Bartz              (310) 854-8124                 (310) 854-8151              solmsted@rogersandcowan.com    abartz@rogersandcowan.com  

Rentrak Theatrical

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/