August 25, 2008

Star Lined Up By Cereal Firm for Adverts

TRIPLE Olympic gold medallist Chris Hoy is set to become the new face of Scott's Porage Oats, as the company revealed it wants to sign up the cyclist.

The firm believes that Hoy has all the ingredients to star in their adverts.

A source at Scott's parent company Quaker reportedly said: "We think Chris would be great as the next face of Scott's Porage Oats.

"He is strong and healthy, good-looking and a Scottish hero he's the perfect icon. It's not at boardroom level yet but we're certainly keen to get him signed up if he's interested."

The company jazzed-up their advertising a decade ago when actor Rory McCann became the face of Porage Oats.

A Scott's spokeswoman said that Chris would be a great ambassador for the cereal.

PR guru Max Clifford has revealed he has been asked to represent the 32-year-old.

Mr Clifford also told an assembled crowd at the Edinburgh International Television Festival that Hoy was more deserving of fame than many of the reality TV stars he represents.

He said stars such as Kerry Katona and Jade Goody were merely desperate for fame, whereas Hoy and his fellow Olympians had real talent.

He said: "Chris is a dream. He's an outstanding athlete. It will be very easy for him to earn GBP 1 million every year for the next four years."

(c) 2008 Evening News; Edinburgh (UK). Provided by ProQuest LLC. All rights Reserved.