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DIRECTV Mas(TM) Highlights Exclusive Mexican Programming

Posted on: Tuesday, 26 August 2008, 09:00 CDT

DIRECTV:

What: As a continued commitment to the Hispanic community, DIRECTV Mas(TM), DIRECTV's Spanish and English-language programming service, will present its newly exclusive Mexican programming including sports, movies, music, news and educational networks from all over Latin America. To support the Hispanic community DIRECTV officially launched DIRECTV Mas, the U.S. premium bilingual satellite TV service. With over 45 Spanish-language channels available (18 percent more than its competitors) and more than 230 channels in English, in the last two years DIRECTV Mas has added 10 channels to its lineup: ESPN Deportes, Discovery Familia, Television Dominicana, V-Me, MEGA TV, Azteca America (national feed), Azteca Mexico, Telecentro, Cine Nostalgia and Foot's Cool. Also, the DIRECTV Mas lineup now includes more than seven channels of Mexican programming such as Azteca Mexico, Azteca America, Mexicanal, Once Mexico, Mexico 22, Sur Mexico, Cine Nostalgia, that broadcast top programming from all Mexican territories. DIRECTV Mas recently announced the exclusive incorporation of Azteca Mexico, Cine Nostalgia, Telecentro, and Foot's Cool. Along with other nationwide exclusive channels like MEGA TV, Centroamerica TV and TyC Sports, as well as exclusive channels on satellite such as Latinoamerica TV, and TV Chile, DIRECTV Mas now offers a wide variety of exclusive programming. These additions will strengthen an already robust package, which includes top line channels with the number one shows from all Spanish-speaking Latin American countries, including the Caribbean and Spain, and over 230 English language channels. When: DIRECTV Mas Highlights New Exclusive Mexican Programming Tuesday, Aug. 26, 2008 6:30 p.m. Who: Omar Fierro Vivir Sin Ti / Por Fin el Fin, AZM channel 442 Eduardo Alvarado, Reporter from Mexicanal channel 412 John De Armas, Vice President of World Direct Where: Trump International Hotel & Tower 401 North Wabash Avenue Complimentary Valet Parking Business Casual Attire RSVP: directvevents@directv.com

ABOUT DIRECTV MAS(TM)

DIRECTV Mas(TM) offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45(a) Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Mas(TM) programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay per view choices and sports programming available.

(a) Includes English-language broadcast channels with alternate Spanish audio.

Source: Business Wire

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