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Nirvanix Brings Stars to the Cloud

August 26, 2008

Nirvanix, the premier “Cloud Storage” platform provider optimized for media and large files, today announced that its Storage Delivery Network (SDN) has been serving as the integrated promotional platform for Doom Inc.’s worldwide launch of its first full-length feature film, “On The Doll.” For the past four months, the film’s official website (www.onthedoll.com) has provided visitors with trailers and other content that originates from Nirvanix’s global cluster of storage delivery nodes across North America, Europe and Asia.

“On The Doll,” a story of the victims of child abuse and the pain it visits upon their later lives, stars Brittany Snow and Josh Janowicz and has screened at several prominent film festivals including the Austin Film Festival, the Avignon Film Festival, Ft. Lauderdale International Film Festival and Cinequest. The film has also just been accepted into the prestigious Oldenburg International Film Festival in Germany in September 2008.

Prior to the launch of Nirvanix’s SDN, providing a consistent user media experience around the world with higher-quality audio and video files was a very expensive endeavor for media companies just beginning to scale like Doom Inc. Content Distribution Networks (CDNs) are very costly and often times are the wrong technology for anything receiving less than tens of thousands of hits a day. The Storage Delivery Network can both store media content across the globe and then deliver it directly to the user or to an appropriate web service – including a CDN itself, if it does become “super hot” on a given day – all at a fraction of the cost of using a CDN by itself.

“Actually getting a story from an idea to finished movie is a long and arduous journey for any filmmaker but to then make that movie available to as many people as possible is an entirely new journey altogether,” said Thomas Mignone, Director and Writer of “On The Doll.”"I knew that I wanted to push into new online marketing models with some creative content but to get the user experience I wanted would have cost upwards of $15,000 a month from what the CDN players were asking. For an independent film studio especially, this would have effectively killed our promotional plans. Instead, Nirvanix made this happen for well under $500 a month and with a level of customer support I hadn’t seen before. I wish every company was as dedicated as the team at Nirvanix.”

“The economics, reliability and overall user experience that the Nirvanix Storage Delivery Network can provide allows even burgeoning media outlets to appear as top players anywhere in the world by making their entire media catalogue available online, quickly accessible and safe,” said Jonathan Buckley, Chief Marketing Officer for Nirvanix. “By leveraging the SDN with all of its built-in media services such as audio and video transcoding, studios such as Doom, Inc. can afford to grow and scale from their first award-winning film to a limitless sky while maintaining their creative freedoms.”

About The Storage Delivery Network

Nirvanix has built a global cluster of storage nodes collectively referred to as the Storage Delivery Network (SDN), powered by the Nirvanix Internet Media File System (IMFS). The SDN intelligently stores, delivers and processes storage requests in the best network location, providing the best user experience in the marketplace. With the ability to store multiple file copies in multiple geographic nodes, the SDN enables unparalleled data availability for developers, businesses and enterprises.

By using the Nirvanix SDN versus alternatives such as adding network storage systems or using first generation online storage platforms, businesses are guaranteed a shorter time-to-market, 80% savings over building their own storage operations, and also benefit from better flexibility and control for their operations.

About Nirvanix

Nirvanix is the premier global “Cloud Storage” platform provider. Headquartered in San Diego, California, Nirvanix is privately held and has raised more than $18 million in funding from world-class investors including Intel Capital. Nirvanix customers include Fortune 50, media and entertainment and innovative Web 2.0 customers. For more information about the company and its services, visit www.nirvanix.com.




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