August 26, 2008
‘Toughest Jobs’ Posts Ratings Win
NBC's "America's Toughest Jobs" apparently didn't require much work for U.S. viewers, who gave the network a ratings win Monday, Variety reported.
The premiere of the "Toughest Jobs" reality show averaged a solid 2.6 rating for NBC in the 9 p.m. EDT hour, which, when combined with similarly strong viewership for lead-in show "Deal or No Deal," provided NBC with an overall win on a night that featured coverage of the Democratic National Convention.
Nielsen estimates indicated "Toughest Jobs" did a good job in running neck-and-neck with CBS' half-hour reruns of "Two and a Half Men" and "The New Adventures of Old Christine," giving NBC its best non-Summer Olympics ratings week since April.
Ratings information for the first night of the Democratic convention was still sketchy, the newspaper said, but early indications were that NBC also won that competition over broadcast TV competitors CBS and ABC. In so-called "fast-affiliate" ratings, NBC pulled 4.8 million viewers in the 10-11 p.m. hour Monday, compared with 3.8 million viewers for ABC and 3.5 million for CBS.