August 28, 2008

BRAVIA Theatre BDV-IT1000: Blu-Ray Disc and Super-Slim Speakers Make a Sweet Combination

IFA Berlin -

-- New system provides state of the art Blu-ray Disc home theatre with new High-Definition audio codecs

-- Super-slim speakers with drive-units just 16mm wide

-- Sound with style: Speakers on floor stands, desktop or wall-mounted -- plus wireless rear channels

-- Two HDMI input terminals allow users to experience external sources through the system, including High-Definition surround sound and vision

-- Simple set-up and operation with Digital Cinema Auto Calibration and BRAVIA Sync

In Japan, there's a popular snack called Pocky(R) -- a very thin, chocolate covered pretzel stick. And 'Pocky' is the code name Sony used during the development of the brand-new BRAVIA(TM) Theatre BDV-IT1000 Blu-ray Disc(TM) home cinema system. Why? It's simple: the speakers used in the system look just as slim as the snack!

That's made possible by an amazingly compact full-range speaker drive-unit developed by Sony's engineers: just 16mm wide, it's about the width of a finger. Three of these extremely narrow drive-units are used in each of the front and centre speakers, and two in the rear speakers.

And that's not the only amazing technology in this superb new system: the BDV-IT1000 includes everything you need to experience the amazing audio and video quality of Blu-ray Disc, make the most of your existing DVD collection, connect up external HD sources such as the PLAYSTATION(R)3 or an HDTV tuner, and even enjoy music stored on portable devices or a Wi-Fi network.

BDV-IT1000: the perfect solution for HD home cinema entertainment

Built into the main control unit of the system is a Blu-ray drive able to deliver the amazing quality of Blu-ray Disc, and also upscale all your DVDs to 1080p quality. What's more it's BD-Live Ready, able to be upgraded with a simple download via its Ethernet port and the addition of a USB flash memory device. Then it will bring you even more of the movie experience by downloading extra BD-Live content from the internet -- trailers, extra features, and extended information connected to the movie you're watching.

With Blu-ray Disc titles it can deliver the full cinema experience, with 1080/24p picture resolution, Deep Color and x.v.Colour, and it will also decode and play the latest High-Definition audio formats -- Dolby Digital Plus, Dolby TrueHD and DTS-HD Master Audio -- for better than CD quality sound to match its amazing pictures.

Power to match the precision

The BDV-IT1000 packs a total of 700Watts of Sony's 32-bit Full Digital S-Master amplifier power, and this is fed through five slim, elegant speakers -- four complete with floor-stands for the front and rear left/right channels, and a horizontal centre speaker -- and a subwoofer, to deliver all the impact of big movie soundtracks. The speakers are also fully versatile: the modular design means they can also stand on desktops or be wall-mounted. And with the wireless kit included, you don't even need to run cables round the room to the rear speakers. The wireless unit powers the rear speakers for pure, interference-free surround effects.

Superb home cinema made simple

The system is extremely easy to set-up and use. At the push of a button, Sony's Digital Cinema Auto Calibration detects where the speakers have been placed and calculates the ideal volume, delay and frequency settings for optimum sound settings. You can even start movies from standby at the touch of just one button, controlling the BDV-IT1000 with the latest BRAVIA LCD TV and other compatible devices thanks to BRAVIA Sync. The XrossMediaBar(TM) onscreen user interface -- also found on the PLAYSTATION 3 -- makes settings and operation simple, whether watching movies, playing music or listening to the built-in FM RDS/AM radio.

Music on portable devices can be streamed to the system with Sony's DIGITAL MEDIA PORT, allowing easy connection to MP3 players, music-capable Bluetooth(R) mobile phones and computers via Wi-Fi. Meanwhile the Portable Audio Enhancer expands the sound of compressed music from portable players.

The BRAVIA Theatre BDV-IT1000 -- the ultimate home cinema in a box system, delivering superb performance, simple operation and clean, stylish looks.

BDV-IT1000 at a glance

-- Super-slim speakers made possible by finger-sized full-range drive units

-- All-in-one home cinema system with integrated Blu-ray Disc drive

-- Full HD 1080/24p picture quality with Deep Color and x.v.Colour

-- Wireless rear speakers for great surround effects without cables

-- BD-Live Ready: upgradable to Profile 2.0 for extra content and downloads via Ethernet port

-- DVD upscaling to 1080p

-- Two HDMI input terminals for connection of games consoles, HD TV decoder boxes or other sources, and one HDMI output

-- Optical digital and analogue stereo inputs. Also composite/component video in

-- Upconversion to HDMI for analogue sources

-- Fast, perfect 'one-touch' set-up with Digital Cinema Auto Calibration

-- BRAVIA Sync for integrated operation with other Sony components

-- XrossMediaBar onscreen display for simple, logical operation of all functions

-- Connectivity with Network WALKMAN(R) and iPod(R) players, Bluetooth devices and home Wi-Fi networks via DIGITAL MEDIA PORT, plus Portable Audio Enhancer

-- 700W total power: 5x100W plus 2x100W for subwoofer, using efficient, high-quality 32-bit S-Master digital amplification



Use the BDV-IT1000 range with the latest BRAVIA LCD TVs, and other components such as Sony's DVD recorders, and you can watch movies at the touch of just one button -- thanks to BRAVIA Sync. Press the One-Touch Play button on the remote control and the system fires up, the TV switches on and selects the correct input for the system, and the movie starts playing. When you've finished watching, just press the power off button, and the whole system will shut down. One remote will do it all. It couldn't be simpler.

Digital Cinema Auto Calibration

Sony's Digital Cinema Auto Calibration sets the system up for top performance. Plug the provided microphone into the control unit, place it where you would normally sit and press one button -- your system is set up and ready to fill your room with amazing surround sound regardless of shape and size, all in approximately 30 seconds.


Whether with a MP3 player or a music-capable mobile phone such as the Sony Ericsson WALKMAN(R) series, the BDV-IT1000 range can release your music -- or even stream it from your computer via a wireless network. Using a socket on the control unit and modular adapters, the system can connect with MP3 players, including the Network WALKMAN(R), stream music via Bluetooth from devices such as A2DP 'music phones,' or even hook into your home Wi-Fi network and to stream music from a VAIO notebook or other computers.

Environmental Information: 3Ps


The BDV-IT1000 consumes only 0.3W in Standby mode.

The full digital amplifier S-Master from Sony can achieve over 85% power efficiency.


Halogenated materials may pose a risk to the environment if disposed of improperly. To minimize this risk for the BDV-IT1000, the flame retardants of certain printed wiring boards are halogen-free.


Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

     1.  Reducing CO2 gas emissions     2.  Increasing the percentage of renewable energy used in manufacturing         facilities     3.  Minimising the resources used by our factories in manufacturing 

"Pocky" is a product of Ezaki Glico co., ltd. "Pocky" is a registered trademark of Ezaki Glico co., ltd.

"iPod" is a registered trademark of Apple Inc.

"Sony", "WALKMAN" and "BRAVIA" are registered trademarks or trademarks of Sony Corporation.

All other trademarks are trademarks or registered trademarks of their respective owners.

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit and

Image Available:

SOURCE: Sony Europe