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Diddy to Headline eTalk Festival Party, Sept. 5

August 29, 2008

TORONTO, Aug. 29 /PRNewswire/ — Puffy, Puff Daddy, P Diddy, Sean Combs. Known by many monikers, CTV announced today the inimitable hip hop mogul, hit-maker, and fashion impresario headlines its eTalk Festival Party. To be held at CTV’s legendary Queen Street headquarters on Friday, Sept. 5, Diddy dazzles with a live, open-air performance as thousands of fans and party-goers enjoy the biggest free block party and red carpet extravaganza of the year. As well, CTV announced today that Hollywood’s favourite DJ-du-jour, Samantha Ronson, will transform CTV headquarters into an all-out dance floor where fans and partiers groove into the twilight hours.

The most-watched Canadian entertainment newsmagazine, eTalk welcomes the entertainment world to celebrate Canadian and international film and filmmakers during the Toronto International Film Festival. The centrepiece of the night is eTalk’s live-to-air red carpet show. As the undisputed red carpet leader in Canada, eTalk delivers the hottest celebs in a parade of non-stop style, captivating fans who are just an arms-length from the action.

eTalk’s Ben Mulroney and Tanya Kim, along with reporter Lainey, host the event while a vast array of CTV media properties cover all the action along with throngs of international media gathered for TIFF. The one-hour, star-studded eTalk Festival Party red carpet arrivals show and Diddy performance airs live across Canada on Star! on Friday, Sept. 5 at 8 p.m. ET, later that night on CTV at 1 a.m. ET, and the next day on CTV (Saturday, Sept. 6) at 7 p.m. in all markets.

   **Media Note: Download photos of the hosts of the eTalk Festival Party   at ctvmedia.ca.   

“eTalk gives fans what they want most during the festival: capital-A access to one of the biggest nights in Canadian entertainment,” said Jordan Schwartz, Senior Vice President and General Manager, CTV Entertainment Group. “Happening in the heart of the entertainment district and just blocks from major Festival venues, the eTalk Festival Party places fans in the front row and celeb guests in the heart of the action.”

CTV’s legendary Queen Street headquarters is widely known for hosting celebrity filled events — and the eTalk Festival Party is no exception. Diddy opens the red carpet spectacular with a live performance, dominating the open-air stage with his sexy blend of hip hop pop that has garnered millions of album sales, multiple Grammy Awards(R) and nominations, and numerous chart-topping hits. The host of I Want To Work For Diddy (premiering on MuchMoreMusic this fall) delivers an explosive live performance, amplifying the hype for the stars on the red carpet stroll, the thousands of fans and guests lining Queen Street, and those watching from home.

As the excitement reaches a crescendo, the eTalk Festival Party rocks on with a show-stopping DJ set performed by popular A-list DJ Samantha Ronson. The coolest block party for miles, Ronson keeps the turntables blazing with the hottest party tracks as celebs, fans, and revelers groove into the night.

   About eTalk   -----------  

Hosted by Ben Mulroney and Tanya Kim, eTalk is the most-watched Canadian entertainment newsmagazine. From the Oscars and the Emmys to the JUNO Awards and The Giller Prize, eTalk is front-and-centre delivering up-to-the minute news in film, television, music and more. Celebrating both homegrown talent and international stars, eTalk became Canada’s first daily Canadian entertainment newsmagazine when it launched in 2002. eTalk airs weeknights at 7 p.m. ET (check local listings) on CTV and at 8:30 p.m. ET on Star!

   About CTV   ---------  

CTV, Canada’s largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. It has the number-one national newscast, CTV National News With Lloyd Robertson, and is the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada’s premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV Inc. also owns radio stations across the country, and leading national specialty channels. Other CTVglobemedia investments include an interest in Maple Leaf Sports and Entertainment, and in Dome Productions, a North American leader in the provision of mobile high definition production facilities. More information about CTV may be found on the company website at http://www.ctv.ca/

CTV Inc.

CONTACT: Patricia Garcia, CTV Inc., (416) 591-7400 x2645 orpatricia.garcia@ctv.ca; Amber Nasrulla, CTV Inc., (416) 591-7400 x 3004 oramber.nasrulla@chumtv.com




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