September 2, 2008
Business League Takes New Format
ASIA-PACIFIC Media has revamped its Business Performance League for both creative and media agencies to provide greater transparency of data. As previously, agencies are ranked on their performance in the year to date. Nielsen Media Research has been brought in to verify billings information. However, as the methodology has changed, data from earlier months cannot be included, meaning that the year to date starts with this month's table.
(c) 2008 Media; Asia's Newspaper for Media, Marketing and Advertising. Provided by ProQuest LLC. All rights Reserved.