Radio Station’s Absolute Change
September 2, 2008
VIRGIN Radio is to be rebranded as Absolute Radio in a bid to tap into an international audience, a spokeswoman said yesterday.
Virgin Radio was bought by TIML, part of the Times of India Group, in June.
The company did not buy the Virgin Radio brand licence and was legally obliged to change the radio station’s name within 90 days of purchase.
The brand switch will be completed by October 1 An Absolute spokeswoman said: “When TIML bought the radio station a decision was taken not to buy the brand licence.
“We are looking to diversify the brand into live music, ticketing, TV, mobiles and gaming.”
(c) 2008 Daily Post; Liverpool. Provided by ProQuest LLC. All rights Reserved.