September 3, 2008

Australia’s Sun Theatre Chooses Qube – Partnership With Digital Cinema Network to Install Qube XP-D Servers at Showcase Melbourne Site

Qube Cinema is pleased to announce its partnership with the Digital Cinema Network (DCN) in Australia to convert the 6-screen boutique Sun Theatre Yarraville in Melbourne's Inner West to a fully networked and automated DCI 2K digital projection system. This showcase site marks the start of DCN's larger plan to rollout DCI compliant digital cinemas across Australia.

Qube Cinema's Qube XP Digital Cinema Servers are installed at over 750 locations in 15 countries across North America, Europe, Africa and Asia and the DCN rollout marks the Company's entry into one more key market for digital cinema.

The DCN solution combines Qube Cinema's Qube XP-D DCI compliant digital cinema servers, Christie 2K DLP Cinema(TM) projectors and the DCN Theatre Management System with integration to their Venue ticketing system. Installation began during August and the system will be commissioned over the next few weeks.

The Sun Theatre currently utilizes five E-Cinema systems from DigitAll across the 6 screens, combined with 35mm film projection to suit the mix of mainstream, art, limited and alternate product shown at this location. The flexibility of using their E-Cinema system led the cinema operator to investigate the possibility of converting to a completely digital, DCI compliant system.

"Programming a 6-plex with such a wide variety of films - often over 15 titles at a time - is a tough balancing act. However, once we started using an E-Cinema digital system, we discovered so many operational advantages that we wanted a 100% digital location. While the picture quality was sufficiently good with E-Cinema, we knew it needed to go to 2K to bring a premium experience and to access films from all distributors so that meant DCI," said Michael Smith of Sun Theatre.

"We've been supplying E-Cinema systems as DigitAll for a decade now and like others, we have been keeping our eye on DCI activity. With over 4000 screens installed in the US, it finally seemed like we were getting closer to complete digital conversions in Australia too. We often had clients asking about progress with DCI, but it was Sun Theatres that were really keen and we decided together in late 2007 to find a way to make it happen," said Martin Gardiner, General Manager of DCN.

"It is a pleasure to be working with The Sun Theatre and we are proud to have been selected by DCN for the first large scale DCI rollout plan in this part of the world. We will be deploying some of our unique digital cinema solutions like QubePlex at this showcase site and are aiming for the highest level of automation possible," said Raja Enok, Chief Marketing Officer of Qube Cinema.

About Qube Cinema, Inc.

Today, if there are only a handful of companies across the world that are working to fulfill the exacting needs of DCI, there are fewer still who look beyond. Qube Cinema is committed to creating a seamless world of Digital Cinema with products that are innovative, powerful, reliable and cost-effective. Qube Cinema, Inc. is a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology along with vast experience in the production, post-production and exhibition industries - a unique combination of expertise that has helped in the development of the company's digital cinema technology.

A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of domain expertise in the media and entertainment space as well as long-standing relationships with key technology leaders. Real Image, a pioneer in media technology, has proven expertise in managing complex technology transformations. Qube Cinema is equipped with a dedicated and efficient team as well as world-class technology and software - a combination that will help realize the organization's vision of being a global leader in digital cinema technology. For further information on the Company, please visit

About The Sun Theatre Yarraville

The Sun originally opened in 1938 and was a single screen 1050 seat theatre. Today, it seats only 660 over six boutique cinemas, all detailed in the art deco style, many with original details. The Sun Theatre is now open to the public and screening the latest films. For more information, please visit

About Digital Cinema Network Pte. Ltd.

Digital Cinema Network (DCN) is a partnership between MGS Group and DigitAll. MGS has manufactured, supplied and installed cinema equipment for nearly 20 years across Australia and in 29 other countries. DigitAll works in the area of film and television post-production, content storage and distribution & management. It also produces and supports the most reliable and user friendly E-Cinema server on the market.

DCN will supply and install turnkey DCI solutions with Christie DLP Cinema(TM) Projectors, Qube XP-D DCI Compliant Digital Cinema Servers, a Media Library and DCN's own Theatre Management System that integrates with ticketing systems, in turn networked back to a central 24/7 Network Operations Centre with online monitoring and service. For more information, please visit