September 3, 2008
Coke Zero Getting Bond Makeover
U.S. soft-drink maker Coca-Cola says its Coke Zero is getting a makeover to coincide with the latest movie about British secret agent 007 James Bond.
The Daily Star of London reported the sugar-free soda will have a new Coca-Cola Zero Zero Seven logo to be produced in black, limited-edition bottles as part of a marketing pact between the company and the producers of the popular movie franchise.The latest Bond movie, "Quantum Of Solace," is to debut next month. The film stars Daniel Craig as the dashing 007.
"It's an honor to partner Coke Zero with such an iconic film franchise as Bond," a Coca-Cola representative told the Star.