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Ruben Sanchez Arriving Live on CaribeVision

September 4, 2008

MIAMI, Sept. 4 /PRNewswire/ — CaribeVision Television Networks officially announced at a press conference held at the Bankers Club in Hato Rey the arrival at the network of journalist Ruben Sanchez and the premiere of his new TV show, ‘Ruben Sanchez Directo,’ (Ruben Sanchez Live) which will be broadcast starting on Monday, September 8 in prime time at 7 p.m. on Channel 24 in Puerto Rico, at 11 p.m. on Channel 34 in New York, and at midnight on Channel 48 in Miami, Florida.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080904/MXW006 )

‘Ruben Sanchez Directo’ will be the first program produced entirely in Puerto Rico by LatinUno and CaribeVision, broadcast from Puerto Rico to New York and Miami.

“This premiere marks the beginning of a professional relationship between CaribeVision, LatinUno and Ruben Sanchez which will include daily broadcasts of the program and the production of a number of specials timed to coincide with the election season. We are aware that CaribeVision has put its best foot forward with the television audience and ‘Ruben Sanchez Directo’ will strengthen our commitment on the island,” said Mayda Nazario, General Manager of CaribeVision Puerto Rico.

“‘Ruben Sanchez Directo’ provides a number of businesses with the opportunity to reach a wide diversity of TV viewers with many different points of view. The distinctive stamp and prestige of Ruben Sanchez offer the assurance of achieving a resounding success with the U.S. Hispanic market. The track record of this journalist places him on a level with the highest rated shows of the genre. We offer this opportunity to new clients as well as to those who have been with Ruben to continue supporting this famous reporter,” said Emilio Nicolas, President and CEO of Advertising for CaribeVision Television Networks.

LatinUno President Agustin Rosario commented, “it is a pleasure to embark on this new project with CaribeVision, which will be a product representative of CaribeVision in Puerto Rico. Ruben Sanchez’s program is a show of quality both for the local Latino market as well as for the Latino market in the United States, and now with this new partnership we will continue to reap every success.”

Xose Manuel Barreira, Director of Programming for CaribeVision Network had this to say: “We offer a warm welcome to Ruben, Agustin and his whole crew, with total confidence that with ‘Ruben Sanchez Directo,’ we are strengthening our programming and commitment to both the local and the international viewing audiences. To offer the public interesting programs with all the credibility that Ruben has to offer gives us more of an opportunity to reach households with varied, high quality programming that will set standards in the U.S. market.”

‘Ruben Sanchez Directo’ will maintain its original formula of newsworthy interviews of substance and impact; his inquisitive style sets the standard and the serious tone for each program. In this new phase the show will have the collaboration of Mayra Lopez Mulero; Dr. Wanda Smith; psychic, Vivian Carla; community leader, Papo Christian; consumer advocate, Dr. Shopper; anthropologist, Andrew Alvarez; motivator, Lily Garcia; political analyst, Adolfo Kranz; political panelists Roberto Prats, Alfredo Castellanos, Juan Dalmau and Nelson Rosario, along with celebrity reporters to round off the content of each show.

“I’m delighted to return to television after a brief absence, and now I’m coming to a new home with all kinds of plans… but with the same formula and impact as always,” said Ruben Sanchez in closing.

The show will be broadcast in Puerto Rico over WJPX — Channel 24 (San Juan), WIRS — Channel 42 (Arecibo), WKPV — Channel 20 (Ponce), WJWN — Channel 38 (Mayaguez), Choice Cable — Channel 6, Liberty Cable — Channel 24, One Link — Channel 24; in Miami by WFUN — Channel 48; and in New York by WPXO — Channel 34.

‘Ruben Sanchez Directo’ will be broadcast daily from the stage of the Ambassador Theater in Santurce. The theatre has been fitted out with scenery and fixtures as a television studio, and it is from there that the daily broadcast will be made, maintaining the same quality of guests and staff as ever.

        FOR MORE INFORMATION GO TO THE OFFICIAL SITE OF CARIBEVISION                        http://www.caribevision.com/    About CaribeVision Television Network  

CaribeVision Television Network, which reaches more than 7 million households, is owned by Pegaso TV (owned by the Burillo Azcarraga family, TeleCinco and Quantek) and Barba Television. CaribeVision is the only 24/7 television network serving the entertainment, news, sports and information needs of both Hispanic and general audience viewers who have an interest in the culture and lifestyle of the Caribbean. Carried by the nation’s top MSOs, including Time Warner Cable and Comcast, the fully advertising-supported network currently serves the markets of New York (WPXO-TV), Miami (WFUN-TV) and Puerto Rico. In Puerto Rico, CaribeVision is available via WJPX Channel 24 (San Juan), WIRS Channel 42 (Jayuya), WKPV Channel 20 (Ponce), WJWN-TV Channel 38 (Aguada), Choice Cable – Cannel 21, Liberty Cable – Channel 24, One Link – Channel 24. The four full power stations provide 100 percent coverage of the island. In addition to airing first-run, originally produced series and specials that directly reflect the beauty, rhythm, and passion of the tropics, CaribeVision also airs some of Spain’s most popular programming and news shows from Italy (as a result of its partnerships with TeleCinco.). For more information about CaribeVision, please visit: http://www.caribevision.com/

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080904/MXW006PRN Photo Desk, photodesk@prnewswire.com

CaribeVision Television Networks

CONTACT: Vladimir Gomez, Public Relations, CaribeVision TelevisionNetworks, +1-786-364-4824, vgomez@caribevision.com

Web site: http://www.caribevision.com/




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