September 5, 2008
Sparks and Heavy.Com Launch ‘Tiny Entourage’
MILWAUKEE and NEW YORK, Sept. 5 /PRNewswire/ -- One of the decade's biggest TV shows is about to get a little smaller. Today, HBO's "Entourage" program will transform into "Tiny Entourage," courtesy of Heavy.com and Sparks. "Tiny Entourage," the latest in a string of humorous viral videos on Heavy.com, features little people in the roles made famous in the original. The cast of "Tiny Entourage" will attend a public premiere party VMA Weekend in LA, scheduled for 10 p.m. on Sept. 6, at Libertine on Sunset in Los Angeles (8210 W. Sunset Blvd.). Each episode can be viewed here: http://tinyentourage.heavy.com/.
"With webisodes like 'Over the Hills' and 'Flex and the City,' Heavy has a proud history of skewering staid TV programming," said Eric Hadley, CMO of Heavy Corporation. "This time around we're taking HBO's 'Entourage' down a few pegs with 'Tiny Entourage.' We're thrilled to have a huge brand like Sparks on board to give it a boost."
"Heavy.com has a proven track record of producing content that generates buzz and traffic among millions of legal-drinking-age consumers, so this time Sparks is joining the fun," said Sparks Senior Brand Manager, Herb Heneman. "'Tiny Entourage' is destined to be another hilarious online phenomenon, and we want to give it the welcome it's due with an amazing kick-off party in the heart of where the program itself takes place."
Earlier this year, Heavy.com launched parodies of other popular cable TV shows, including a spoof on "The Hills" called "Over the Hills," featuring a cast of senior-citizens. A spoof of "Sex and the City" called "Flex and the City" followed, featuring a cast of female body builders.
"Tiny Entourage" Launch Party Details WHEN: Saturday, September 6, 2008 @ 10:00 PM WHERE: Libertine on Sunset (http://www.libertineonsunset.com/) 8210 West Sunset Blvd., Los Angeles, CA (Across from Chateau Marmont) WHO: The entire cast of "Tiny Entourage" and Emcee Terra Jole (AKA Mini-Britney) ON SITE CONTACT: Sara Niedz Marketing Director, Heavy 917-658-3658 About Sparks
Sparks, the founder and leader of the caffeinated alcohol beverage category, is brewed by Steel Brewing Company, a subsidiary of MillerCoors. Sparks is a blend of caffeine, alcohol, taurine, guarana and ginseng, and is available in Sparks original, Sparks Plus and Sparks Light. As with all Miller Brewing brands, Sparks markets only to legal-drinking-age consumers and strictly adheres to its Marketing Compliance Program, which is rooted in the Beer Institute Marketing & Advertising Code.
Heavy.com is one of the web's leading video companies. Heavy combines its own unique original programming with those of its users to create an environment where the audience can control and even participate in their own personal video experience. Heavy's original programming staples include "Over the Hills," the hit parody of MTV's The Hills, "Flex and the City" the popular spoof of Sex and the City, "Superficial Friends,""Kung Fu Jimmy Chow," and the Webby Award-winning "The Burly Sports Show," as well as "Behind the Music that Sucks." Heavy's original programming is available on Verizon V-Cast, Verizon FiOS, Comcast VOD, TiVo, Sony PSP, Apple iPod and Joost. Advertisers on the broadband network include Anheuser Busch, General Motors, Microsoft, PepsiCo, Proctor & Gamble and Unilever.
Press Contacts: For Heavy: The Morris + King Company Chris Macowski / Lane Buschel 212-561-7459 / 212-561-7454 [email protected] [email protected] For Sparks: MillerCoors Tom Ryan 414-931-3377 [email protected]
CONTACT: For Heavy: Chris Macowski, +1-212-561-7459,[email protected], or Lane Buschel, +1-212-561-7454,[email protected], both of The Morris + King Company; For Sparks:Tom Ryan of MillerCoors, +1-414-931-3377, [email protected]
Web site: http://heavy.com/http://tinyentourage.heavy.com/http://www.libertineonsunset.com/