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The Pussycat Dolls Go Bollywood Tonight at Fashion Rocks 2008 With Help From Desi Hits!

September 6, 2008

NEW YORK, Sept. 5 /PRNewswire/ — Through the help of Desi Hits! (http://www.desihits.com/) the Pussycat Dolls are highlighting the growing Desi phenomenon tonight at Fashion Rocks 2008 by strutting on the red carpet in Indian sarees designed by Rocky S, a fashion designer who has carved a niche in the Indian fashion industry. Desi Hits! enlisted the help of fashion and retail expert Hitha Prabhakar to style the Pussycat Dolls.

   (Photo:  http://www.newscom.com/cgi-bin/prnh/20080905/NYF072-a )   (Photo:  http://www.newscom.com/cgi-bin/prnh/20080905/NYF072-b )  

“Fashion Week in New York is the perfect place to showcase Desi culture,” says Rocky S. “By wearing traditional Indian dresses, the Pussycat Dolls are supporting Desi culture in front of all the bright lights at Fashion Rocks and reiterating once again that Hollywood is going Bollywood.”

“Desi pop culture is quickly becoming an international phenomenon. Through our site Desi Hits! we are delivering key information about how Eastern music, fashion and entertainment are fusing with Western audiences,” states Anjula Acharia-Bath, CEO of Desi Hits!, who along with her husband, Ranj Bath, have made this all possible.

Rocky S has made quite a name for himself in fashion in India. His ingeniously created designs were not only creatively applauded, but also changed the trend in the industry. He brought an age of revival and this time, the revival was making Desi clothing fashionable and a “must-have.” After making a niche in the industry as well as a successful venture into the retailing forum, he launched his brand ‘Rocky S’.

Fashion Rocks, the annual New York Fashion Week concert at Radio City Music Hall, will be hosted by Denis Leary this year and includes performances from the Pussycat Dolls, Beyonce, Chris Brown, Mariah Carey, Chris Cornell, Duffy, Fergie, Kid Rock, Lil Wayne, One Republic, the Black Eyed Peas, Rihanna, Timbaland, Justin Timberlake, Keith Urban and Solange.

About Desi Hits!

Redefining Desi to reflect the diversity of today’s coolest and trendsetting global South Asians. Desi Hits! is the creator and hub for fusion east/west entertainment distributed through a global multiplatform network including the wildly addictive http://www.desihits.com/. The website features original streaming audio/video shows, editorial, artist profiles and exclusive celebrity interviews, music/movie reviews all accessible anytime, anywhere, on the go. DesiHits.com is also home to the first official Desi iTunes music storefront, here you can discover both east/west, new and established artists in a one stop shop for all your music needs! The multiplatform media company caters to a cosmopolitan community that craves fresh, bi-cultural content from Los Angeles, London, Bollywood and beyond. Founded in January 2006 with headquarters in New York and London, Desi Hits! is dedicated to creating and encouraging exciting, edgy content and has already gained a global following. Has Desi HIT you yet? Love it, live it @ http://www.desihits.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080905/NYF072-ahttp://www.newscom.com/cgi-bin/prnh/20080905/NYF072-bAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Desi Hits!

CONTACT: Sabrina Levine of Lizzie Grubman PR, +1-212-966-5000 x102,Sabrinal@grubmanpr.com, for Desi Hits!

Web site: http://www.desihits.com/




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