Twentieth Century Fox’s The Day The Earth Stood Still to Be Released in IMAX’s Format December 12, 2008
LOS ANGELES, CA, Sept. 8 /PRNewswire-FirstCall/ — IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Twentieth Century Fox today announced that The Day The Earth Stood Still, directed by Scott Dickerson and starring Keanu Reeves, Jennifer Connelly, Kathy Bates, John Cleese and Jaden Smith, will be simultaneously released to both IMAX(R) and conventional theatres on December 12, 2008. The film, which is a remake of the 1951 classic sci-fi film about an alien visitor and his giant robot counterpart who visit Earth, will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with proprietary IMAX DMR(R) (Digital Re-mastering) technology.
“The suspense, action and sheer intensity of The Day The Earth Stood Still is ideally suited to IMAX’s immersive format,” said Bruce Snyder, President, Domestic Distribution, Twentieth Century Fox. “We’re very excited to once again expand our relationship with IMAX to offer moviegoers a chance to experience another one of our tent-pole movies in a truly unique and premium way.”
“Completing our 2008 slate with this action title is a great way to enter the holiday season and kick off 2009,” said IMAX Co-CEO’s Richard L. Gelfond and Bradley J. Wechsler. “With the ongoing rollout of IMAX digital theatres, we expect that on December 12th the size of our network will be considerably larger than it is today, which is good for IMAX, exhibitors in the IMAX business, our partners at Fox and, of course, moviegoers.”
“We’re thrilled to once again be back in business with Fox with another big holiday release,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We expect an action-packed film like this to appeal a wide audience, including the elusive tech-savvy 15 – 30 year-old demographic. With crystal clear images, IMAX’s powerful digital surround sound and immersive theatre geometry, the earth certainly won’t feel like its standing still in IMAX’s theatres on December 12th.”
About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the Company’s groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). IMAX’s renowned projectors display crystal-clear images on the world’s biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of June 30, 2008, there were 302 IMAX theatres operating in 40 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at http://www.imax.com/.
This press release contains forward looking statements that are based on management’s assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company’s accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
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