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The Canadian Wireless Telecommunications Association Brings PlayPhone to Canada

September 10, 2008

PlayPhone, Inc. (www.playphone.com), which operates the largest network of mobile content destinations in North America, announced today that its vast catalog of mobile entertainment will now be directly available to Canadian mobile consumers as it becomes one of only two Direct-to-Consumer providers in Canada, thanks to their work with the CWTA. Canadian mobile users will now be able to purchase and download the hottest ringtones, wallpapers, games and more, plus exclusives, to their mobile phones by visiting the new www.playphone.ca online destination.

“We’re very excited to offer the biggest and best entertainment brands to Canadian mobile users,” said Ron Czerny, founder and chief executive officer at PlayPhone. “We’ve worked diligently to secure top content from our partners and making it available to Canada’s mobile consumers makes them the real winners in all of this.”

With all major Canadian carriers supported, the PlayPhone launch in Canada will offer expanded distribution for its top-tier content partners, which, in North America, currently include SONY BMG, EMI Group, Cartoon Network, SEGA, Bandai, Disney, Glu Mobile, Konami, Vivendi Universal, Sony Pictures Entertainment, ABC Television, Platinum Studios and many more.

“We whole-heartedly welcome PlayPhone to our side of the border,” added Peter Barnes, president and chief executive officer of the Canadian Wireless Telecommunications Association (CWTA). “As PlayPhone continues its bid to internationally deliver top quality direct-to-consumer mobile entertainment, we can only expect that Canadian consumers will be very pleased with their newfound access to PlayPhone’s mobile fun.”

PlayPhone, now a member of the CWTA, gives consumers access to a new and exclusive media catalog spanning audio, video and gaming content from leading music labels and artists, game publishers and media companies. In addition to operating its consumer facing mobile destination at PlayPhone.com, it also powers mobile content destinations for entertainment and retail brands including Wal-Mart, ABC Television, Cartoon Network, Adult Swim, SEGA, Real Networks, I-play and many more.

About PlayPhone, Inc.

PlayPhone (www.playphone.com) is a leading global mobile media company present in more than 20 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalization and entertainment content in English and Spanish to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world’s top entertainment and retail brands including Wal-Mart, ABC Television, Cartoon Network, SEGA, Real Networks and more. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

 Media Contacts:  Hugo Reyes PlayPhone, Inc. 408.261.6200 xt.274 Email Contact  Marc Choma Director, Communications Canadian Wireless Telecommunications Association 613.233.4888 ext. 207 Email Contact

SOURCE: PlayPhone, Inc.




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